Dubai, United Arab Emirates – 24 November 2025: Following its participation in the 2025 Dubai Watch Week, Geneva Tourism, in partnership with the Grand Prix d’Horlogerie de Genève (GPHG), proudly showcased the city’s exceptional watchmaking heritage alongside its allure as a premier travel destination. The GPHG travelling exhibition presented the winning timepieces of the year, drawing visitors into a world where tradition, precision, and artistry converge.
From the elegant sweep of the “Aiguille d’Or” Grand Prix-winning Breguet Classique Souscription to the daring innovations of Fam Al Hut’s Möbius, the exhibition offered an intimate encounter with the finest contemporary watchmaking. Each timepiece tells a story of meticulous craftsmanship, innovation, and the enduring human pursuit of perfection, a narrative that has defined Geneva for centuries.
Adrien Genier, CEO of Geneva Tourism, said: “Geneva is a city where artistry and precision converge, a place whose refined elegance is reflected in both its culture and its horological heritage. Presenting our watchmaking mastery in Dubai offered a glimpse of a city that inspires creativity, celebrates craftsmanship, and embodies timeless sophistication.”
Raymond Loretan, President of the GPHG, added: “The travelling exhibition embodies the spirit of the GPHG, uniting connoisseurs, collectors, and the general public to celebrate the artistry of contemporary watchmaking. Presenting these exceptional creations at Dubai Watch Week, an event of remarkable vision and international prestige, highlights not only the global resonance of Geneva’s horological heritage but also Dubai’s role as a dynamic centre for culture, innovation, and refined taste.”
The Grand Prix d’Horlogerie de Genève (GPHG) stands as a beacon of excellence in contemporary watchmaking, annually celebrating the most remarkable creations and the artisans behind them. Its travelling exhibition, showcased at prestigious events such as Dubai Watch Week, highlights Geneva’s unique position at the heart of horological innovation and creativity.
Geneva today is home to the world’s most esteemed maisons, including Patek Philippe, Rolex, and Vacheron Constantin, alongside a vibrant community of independent watchmakers. The city blends meticulous craftsmanship with cutting-edge technology, creating timepieces that are as innovative as they are elegant. Heritage and modernity coexist seamlessly, reflecting Geneva’s distinctive ability to inspire both collectors and creators alike.
Beyond watchmaking, Geneva reveals a city shaped by culture, nature, and effortless sophistication. Its museums and galleries invite quiet discovery, while tranquil parks, lakeside promenades, and nearby vineyards offer a sense of calm that feels distinctly Genevan.
The city’s luxury appeal enhances every visit, from elegant boutiques and artisan ateliers to world-renowned shopping streets that reflect Geneva’s flair for craftsmanship and style. Its vibrant gastronomy brings the journey full circle, where Michelin-starred creativity meets global flavours and the comforting traditions of Swiss cuisine. In Geneva, every moment becomes an expression of understated elegance and genuine warmth.
The Grand Prix d’Horlogerie de Genève (GHPG) travelling exhibition, showcased during Dubai Watch Week, highlights Geneva not only as a capital of horological excellence but also as a destination where elegance and authenticity guide every experience. It is an invitation to explore a city where craftsmanship meets culture, and where every visit leaves a lasting impression.
About Geneva Tourism & Conventions Foundation
Tourism in Geneva is managed by the Geneva Tourism & Conventions Foundation (FGT&C). This new entity was created following the integration, on 1 January 2013, of the Geneva Tourism & Conventions Association (GT&C) into the Foundation for Tourism. An executive board of 11 members, mostly representing the sectors active in tourism in Geneva, as well as an advisory board set up by the local authorities, are in charge of ensuring professional corporate governance of the FGT&C. Its tasks include advising the Foundation on the desirable development of tourism policy and assisting it to achieve the objectives set by the law.