Dubai, UAE – 24 November 2025: The Christmas spirit has arrived at Fashion Arena Prague Outlet. The holiday celebrations started with the traditional lightning of the Christmas tree and decorations on Staurday, November 8th, featuring a performance by the Coro Piccolo choir and the Etera Trio violin ensemble. The festive atmosphere was enhanced by stilt-walking acrobats, a DJ set and Christmas cookie tasting. The Christmas lights will remain a highlight of the center for the whole festive season, adding to the warm and welcoming ambiance that guests can enjoy throughout Advent.
Before Advent begins, guests can get ready for the highly anticipated Black Friday event at Fashion Arena, happening from November 27th to 30th. They can expect amazing offers of up to 70 % off from all their favorite brands. On Friday afternoon, the fun will continue with a Spin the Wheel game, where they can win exciting little prizes. To sweeten the experience, churros – a festive treat popular at Christmas markets in Spain and Latin America – will be available all weekend long, making the shopping experience even more delightful.
The pre-Christmas atmosphere will be further enhanced by the newly opened POP-UP Ozdoba, where the magic of Christmas comes to life through the meticulous craftsmanship of a Czech family business with over a century of tradition. Here, guests can see hand-painted glass ornaments, iconic Czech decorations, and a limited edition of Fa-berger collectible eggs.
From December 1st to 23rd, the digital Advent calendar will be back, offering a special deal every day from a selected store, valid for three days. This kind of inspiration allows guests to plan their purchases in advance, making it easier to find the perfect Christmas gifts with great savings and without the holiday stress.
“This year, we’ve decided to focus less on accompanying events and more on what matters most to our guests during the holiday season: a wider selection of relevant products, more festive offers, and the chance to shop smart. We believe that both our regular and international guests, who come here for the great prices and brands, will truly appreciate this,” says Lenka Čapková, Director of Fashion Arena Prague Outlet.
About Fashion Arena Prague Outlet
Fashion Arena Prague Outlet, located in Štěrboholy, is one of the largest outlet centers in the Czech Republic, featuring over 200 fashion brands across 25,000 m². It is wheelchair accessible and, since its opening in 2007, offers branded goods at prices reduced by 30% to 70% every day. Guests can shop for complete outfits, including footwear, jewelry, lingerie, leather goods, sports equipment, travel l uggage, accessories, as well as cosmetics, toys, and household items.
Fashion Arena Prague Outlet is located in the wider center of Prague, easily accessible by car (25 minutes from the city center), public transport (35 minutes – take metro line A to the last stop, Depo Hostivař, and then take the bus to Fashion Arena Prague Outlet, or use the Shuttle bus from Náměstí Republiky).
Find more on: www.fashion-arena.cz
About VFS Global Tourism Services
VFS Global has established its regional and global footprints in the space of tourism services, complementing its core visa services business. With 16 years of experience, the Tourism Services Unit has served more than 25 destinations. The team partners client destinations, across different countries, to enable the achievement of their travel and tourism promotional objectives and business targets. We specialize in destination representation, outsourced tourism office management and trade support services for national tourism authorities from client governments. We facilitate them in a wide range of destination promotional activities.
Some of the key services include dedicated tourism support offices, destination training, product development, B2B roadshows & workshops, consumer events, digital campaigns, MICE engagement program, public relations and e-learning modules. The team is able to partner client destinations across different countries to deliver the desired tourist arrival and spend targets.
About VFS Global
As the global leader in trusted technology services, empowering secure mobility for governments and citizens, VFS Global embraces technological innovation including Generative AI to support governments and diplomatic missions worldwide. The company manages non-judgmental and administrative tasks related to applications for visa, passport, and consular services for its client governments, increasing productivity and enabling them to focus entirely on the critical task of assessment.
With a responsible approach to technology development, adoption and integration, the company prioritizes ethical practices and sustainability while serving as the trusted partner to 69 client governments. Operating over 3,900 Application Centres in 165 countries, VFS Global has efficiently processed more than 514 million transactions* since 2001.
Headquartered in Zurich and Dubai and majority owned through investment funds managed by Blackstone Inc, along with minority stakeholders including Swiss-based Kuoni and Hugentobler Foundation.
*Comprised of 325 million transactions by VFS Global and 189 million transactions by CiX Citizen Experience