Tag Archives: Ipsos

Ipsos Remains the Most Innovative Market Research Company for the Third Year

Ipsos Remains the Most Innovative Market Research Company for the Third Year

Greenbook’s GRIT Report Results Dubai, September 2021 – Ipsos, the leading research company in Middle East and North Africa and third worldwide is proud to announce that it has retained the rank of #1 Most Innovative Market Research Company by Greenbook’s GRIT report for the third consecutive year. The GRIT report looks at the big

Ipsos Launches OOH Media Measurement in MENA

Dubai, December 2020 – Ipsos, the leading research company in the Middle East and North Africa, has launched its Out of Home (OOH) media measurement service in the region, introducing the latest methodology and technology. The importance of OOH and the increase of digital Out of Home panels has necessitated a new focus on accurate,

Ipsos Launches Online Panel in Iraq

Baghdad, June 2020 – As part of Ipsos’ ongoing commitment to deliver fast, high- quality data while bringing the best of science, technology and know-how to its clients, Ipsos in MENA introduced a new online access panel in Iraq. Adhering to sample quality, the panel was officially launched in May, pertaining to 8,000 panelists and

Ipsos releases first wave of Consumer Sentiment Tracker in MENA

A report on Understanding Attitudes, Behaviors and future expectations in KSA, UAE, Egypt, Morocco, Jordan, Lebanon March 2020 – Ipsos, has launched The COVID-19 MENA Consumer Sentiment Tracker, which monitors a multitude of aspects in light of the Coronavirus outbreak, including, but not limited to concerns about the virus, expectations from authorities, changes in behaviors,

Ipsos named as UK Online Measurement Ltd. research supplier from 2021

Dubai, 7 January 2020 Online audience measurement body UKOM (UK Online Measurement Ltd.) has appointed Ipsos as the new supplier of the UK industry standard for online audience measurement from January 2021. The appointment follows a broad industry consultation and a tender process undertaken to ensure that media owners, advertisers and agencies can continue to