Ipsos Remains the Most Innovative Market Research Company for the Third Year

Greenbooks GRIT Report Results

Dubai, September 2021 – Ipsos, the leading research company in Middle East and North Africa and third worldwide is proud to announce that it has retained the rank of #1 Most Innovative Market Research Company by Greenbook’s GRIT report for the third consecutive year.

The GRIT report looks at the big picture of the insights industry and includes a yearly ‘Top 50 Most Innovative Supplier’ list showing which suppliers in the industry that are perceived as most innovative. 

According to the report, for the third year in a row Ipsos is considered the most innovative company in the world by GRIT respondents. Ipsos continues to be recognized for its efforts to embrace new business models and launch new products to edge out the competition.

“We see signs that Ipsos may very well retain this leadership rank based on how their large competitors are now positioning themselves in the market. […] In addition, Ipsos has been steadily rolling out a suite of technology-driven products to compete with many emerging tech players, further cementing their brand awareness as it relates to being considered innovative,” the report mentioned.

“In MENA, similarly to across the globe, we continue to innovate through our technologies and partnerships. We saw the opportunity early on and set the bar high when it comes to the digital realm and artificial intelligence. We are happy to be our clients’ preferred research partners,” commented Edouard Monin, CEO of Ipsos in MENA.


Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers and even employees. We serve more than 5000 clients across the world with 75 business solutions.

Founded in France in 1975, Ipsos is listed on the Euronext Paris and has been since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com


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