Ipsos releases first wave of Consumer Sentiment Tracker in MENA

A report on Understanding Attitudes, Behaviors and future expectations in KSA, UAE, Egypt, Morocco, Jordan, Lebanon

March 2020 – Ipsos, has launched The COVID-19 MENA Consumer Sentiment Tracker, which monitors a multitude of aspects in light of the Coronavirus outbreak, including, but not limited to concerns about the virus, expectations from authorities, changes in behaviors, and perceived impact.

Here are some key findings from the wave between March 20 and March 23, 2020:

  1. People Support Strict Measures to Contain the Virus

People are largely supporting of the idea of self-containment to help stopping the spread of the virus.

  • Fears Towards Financial Security Outweigh Concerns on Personal Health

People believe the virus is more likely to impact their jobs and financial well-being as opposed to personal health.

  • Precautionary Measures are Displayed Across MENA. However, there are Differences

The vast majority across the region are spending more time at home and there is an increase in e commerce. People in Jordan and Lebanon more likely to stock up on food and water compared to other countries.

  • Significant Level of Distrust Towards What People are Hearing About COVID-19

Many believe that the media exaggerates the magnitude of the situation, and that a significant amount of the information they are receiving about the virus is inaccurate.

Click here to download report

ABOUT IPSOS

Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. Our 75 business solutions are based on primary data coming from our surveys, social media monitoring, and qualitative or observational techniques.

“Game Changers” –our tagline –summarises our ambition to help our 5,000 clients navigate with confidence our world of rapid change.

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

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