Ipsos Assigns Elie Aoun, Media CEO for MENA as Global Lead for Adex

July 2020 – Ipsos, the global player in the research industry has appointed Elie Aoun, Ipsos Media CEO in Middle East and North Africa, as Global Lead for Adex, the media monitoring service offered in a number of regions around the world.

While maintaining his current role in the MENA region, Elie Aoun will be introducing media monitoring enhancements to Ipsos’ existing offers, as well as identifying new countries and regions worldwide where this service can be launched. Ipsos possesses the most up to date software and reporting tools which can cater to client needs and ensure a holistic offering along with the media measurement business.

Elie Aoun has over 28 years of experience in his field and has become one of the most professionally trusted and reliable persons to lead on such a global role. He commenced his career in Beirut, Lebanon, thriving in the world of Media and generating much success for the Ipsos Group. One of his many achievements has been his contribution to the expansion of Ipsos into the Middle East and Africa region.

“I am up for this new challenge and appreciate this recognition, especially that this is the first time that someone from our region at Ipsos is assigned to a global role. I am thankful for my team who has played a pivotal part in developing this service in the MENA region.  It is a great achievement to see this service earn global traction and expand beyond borders,” commented Elie Aoun.


Ipsos is the third largest market research company in the world, present in 90 markets and employing more than 18,000 people.

Our passionately curious research professionals, analysts and scientists have built unique multi-specialist capabilities that provide true understanding and powerful insights into the actions, opinions and motivations of citizens, consumers, patients, customers or employees. We serve more than 5000 clients across the world with 75 business solutions.

Founded in France in 1975, Ipsos is listed on the Euronext Paris since July 1st, 1999. The company is part of the SBF 120 and the Mid-60 index and is eligible for the Deferred Settlement Service (SRD).

ISIN code FR0000073298, Reuters ISOS.PA, Bloomberg IPS:FP www.ipsos.com


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