A contemporary take on the traditional letterman jacket, VRCT celebrates the heritage of team pride James Harden, Mette Towley, Paulo Dybala, Denise Schindler, and Ning Zetao have created their own patches, each featuring a word that represents their personal story Beirut, Lebanon- September 2019 – adidas unveils the VRCT jacket, a fresh take on the…
ADIDAS CREATES A NEW BOOST INNOVATION FOR URBAN RUNNERS: PULSEBOOST HD
Boost HD delivers more stability with the same unrivalled energy return and comfort Pulseboost HD is the first silhouette to offer Boost HD, an evolution of the iconic midsole technology from adidas In true Creator Sports Brand fashion, adidas collaborated with urban runners from New York, Paris and Berlin to open-source the creation of Pulseboost…
adidas Run For The Oceans 2019
Beirut, Lebanon- This year, adidas upped the pace of change while around 450 runners, media partners, influencers and adidas employees all over Lebanon took part in a global movement on June 16th, as they participated in the Run For the Oceans event at Ramleh El Bayda. The attendees started their day by running on the…
ADIDAS ANNOUNCES NEXT PHASE IN FIGHT FOR THE OCEANS AGAINST MARINE PLASTIC POLLUTION WITH UPSCALED COMMITMENT TO PARLEY OCEAN SCHOOL PROGRAM
adidas and Parley invest $1m raised from Run For The Oceans 2018 to support the Parley Ocean School Program, educating and empowering 100,000 youth in affected coastal areas to take a stand for our oceans Sign-ups open for the Parley youth activist digital platform on World Ocean Day (June 8), with the goal of bringing…
MISSONI AND ADIDAS RUNNING CELEBRATE THE INNOVATION OF CRAFTSMANSHIP WITH LIMITED EDITION FOOTWEAR AND APPAREL COLLABORATION
– The two brands come together to collaborate on a range of limited-edition running apparel and footwear for the running focused and fashion inspired – Collaboration celebrates the innovation and craftmanship of both brand’s founders – Collection incorporates Missoni’s trademark Space-dying technique to achieve iconic “flame” pattern upon performance-focused shoes and garments Beirut, Lebanon (April…
The Nite Jogger Silhouette Returns To Shine A Light On Night Time Creators – A new campaign celebrates design engineered for the global creative community – The reflective sneaker returns in distinct new colourways
Beirut, Lebanon- April 9, 2019 adidas Originals offers up new iterations of the Nite Jogger model this month, reinterpreting the iconic road running sneaker through another unmissable aesthetic update. The reflective silhouette returns to stake its claim as an essential for any night time creator, backed with a campaign created by a global network of…
adidas Originals launches the all-black version of YEEZY BOOST 350 in Lebanon
Lebanon, 2015– adidas Originals located in Saad Zaghloul Street in Downtown, Beirut organized a special event for this season to release Kanye West’s all-black Yeezy Boost 350. Among the 450 people who registered their name to buy the shoes, 15 lucky winners were selected in a random draw and got the chance to own their…
KANYE WEST and adidas Originals: Introducing the YEEZY BOOST 35o
Launched this past February with an epic New York Fashion Week presentation, YEEZY Season 1 by Kanye West and adidas Originals ignited a global sensation with an unprecedented public live-stream and the subsequent release of the YEEZY BOOST, which immediately sold out in a worldwide frenzy of anticipation. Now, West and adidas release the…
adidas presents the new Real Madrid 2015-2016 kit with the motto “only perfect counts”
Beirut, June 2015 – adidas and Real Madrid today present the new kits for the 2015-2016 season with a clear statement of intent: only perfect counts. For Real Madrid just winning is not enough: every victory must be perfect. This idea is embodied in the colour combinations of the new home and away kits that…
Adidas Originals by NIGO FW14
Known to many as the man behind some of streetwear’s most seminal labels, few names hit as hard as NIGO. For two decades the Japanese style icon has carved out the landscape of youth culture with his unforgettable clothing and creations, and for Fall/Winter 2014 adidas Originals joins forces with the street pioneer for a…