Beirut, Lebanon- April 9, 2019
adidas Originals offers up new iterations of the Nite Jogger model this month, reinterpreting the iconic road running sneaker through another unmissable aesthetic update. The reflective silhouette returns to stake its claim as an essential for any night time creator, backed with a campaign created by a global network of artists working in their fields of expertise.
With music by electronic duo Mount Kimbie, British artist and filmmaker Frank Lebon directed the campaign film as a poetic ode to the people and things that thrive in spaces generated by darkness. The campaign demonstrates how night time can act as the perfect backdrop for expression. Shining a light on three young creators, the film features New York rapper Wiki, London born poetic singer Obong Jayar, and Cai, a spoken word poet and member of Say it Out Loud Tokyo.
Illuminating its wearer after dark, the campaign shows how the Nite Jogger silhouette brings together function first technology and forward thinking design, in order to push today’s night time creator firmly to the forefront. Harnessing the reflective hi-vis technology of its past iteration, the silhouette is engineered for those who know it’s never too late to pursue their vision.
Accompanying the film are photographs shot on film by London based photographer and multi-media artist Bafic, which oscillate naturally between day and night, demonstrating the unrelenting creative spirit that Nite Jogger shoe seeks to embody.
Returning this month, the new Nite Jogger sneakers feature lightweight nylon ripstop, soft mesh knit, and suede overlays. Combined, these materials offer advanced adaptability for the unrelenting grind of 24/7 creativity. Hi-vis reflective details complete the upper, adding a new dimension to the shoe’s name and establishing it as a must have in the arsenal of any creative that thrives at night.
All of this is then rounded off with a BOOST midsole and durable rubber outsole, resulting in a silhouette that is elevated for comfort and engineered for night time exploration. The Nite Jogger sneaker is capped off by the message “speed of nite” written in morse code on its outsole and tongue. Offered in a flurry of distinct new colourways, featuring tonal greys, pastel greens, and eye-catching orange hits, the result is a striking expression of the Nite Jogger silhouette’s enduring aesthetic, presented in an exciting new context.
Available in stores globally on April 11, 2019 and at www.adidas.com/nitejogger.
About adidas Originals:
Inspired by the rich sporting heritage of adidas – one of the world’s leading sports brands and a global designer and developer of athletic footwear and apparel – adidas Originals is a lifestyle brand founded in 2001. With the adidas archive at its foundation, adidas Originals continues to evolve the brand’s legacy through its commitment to product innovation and its ability to filter the creativity and courage found on courts and sporting arenas through the lens of contemporary youth culture. Marked by the iconic Trefoil logo that was first used in 1972 and championed by those that continue to shape and define creative culture, adidas Originals continues to lead the way as the pioneering sportswear brand for the street.