Dubai, United Arab Emirates (10 March 2025) – Watches & Wonders Geneva returns from 1 – 7 April 2025, welcoming an unprecedented 60 exhibiting brands, reinforcing its position as the world’s premier watchmaking event.
For one week, Watches and Wonders Geneva 2025 will bring together the watchmaking industry’s most esteemed names, reinforcing Geneva’s status as the world’s watchmaking capital. BVLGARI joins an already illustrious roster, alongside six independent brands making their debut: Christiaan van der Klaauw, Genus, Kross Studio, MeisterSinger, Armin Strom, and HYT. This expanded lineup, housed within a specially reconfigured setting, promises an immersive and enriched experience for visitors.
The event will unfold in two phases: an exclusive trade gathering followed by a grand public opening. From April 1 to 4, the Salon will welcome retailers, journalists, and industry professionals from across the globe. Then, from April 5 to 7, the general public will have the opportunity to experience the world of fine watchmaking firsthand. Tickets will be available from Tuesday, 11 February at noon.
Attendees can tailor their visit with a diverse range of activities, including product presentations showcasing the latest releases and flagship timepieces from leading brands, guided tours offering insights into the heritage and craftsmanship behind each brand, brand booth animations engaging visitors with interactive and immersive experiences, conferences providing expert discussions on watchmaking trends, innovations, and challenges, LAB exploring the cutting-edge technologies shaping the future of horology, and an exhibition titled “Travel along the Greenwich Meridian,” offering a unique journey through time measurement and its significance.
Watches and Wonders Geneva is not only a showcase of heritage and innovation but also a platform for the future. This year, the event will shine a spotlight on young talent, from skilled apprentices to recent graduates and master craftsmen. Inside the Salon, emerging talents will present their work, highlighting the craftsmanship and expertise shaping the next era of watchmaking. Meanwhile, in the city, young professionals and trainees will exhibit their projects in partner boutiques and at the dedicated Watchmaking Village.
Extending beyond Palexpo, Watches & Wonders will bring the magic of watchmaking to Geneva’s vibrant centre through the “In the City” initiative, offering free public events, guided tours, hands-on workshops, and engaging experiences in collaboration with renowned boutiques. A highlight of the citywide celebrations will be an exclusive concert on Thursday evening, adding a cultural dimension to the event. This year, special attention will be given to youth and emerging talent, with young apprentices, graduates, and craftsmen being recognised both within the Salon and in the city. The Watchmaking Village on the Pont de la Machine will showcase the skills and projects of the next generation of watchmakers, while the SwissSkills 2025 qualifications for microtechnology professions will take place in conjunction with the Salon, offering live coverage of the competition at the Watchmaking Village.
Renowned for its picturesque landscapes and role in international diplomacy, Geneva has long been synonymous with watchmaking excellence. This legacy was cemented in 1886 with the introduction of the Poinçon de Genève, a hallmark of superior precision and quality. Throughout the 20th century, the city became home to some of the world’s most prestigious watch brands, and today, it remains a global benchmark for luxury timepieces.
Watches and Wonders Geneva 2025 promises to be a defining moment in the horological calendar, setting the tone for the year ahead with groundbreaking innovations, exclusive unveilings, and an unmatched celebration of craftsmanship. Whether an industry insider or an enthusiast, this edition is not to be missed.
About Geneva Tourism & Conventions Foundation
Tourism in Geneva is managed by the Geneva Tourism & Conventions Foundation (FGT&C). This new entity was created following the integration, on 1 January 2013, of the Geneva Tourism & Conventions Association (GT&C) into the Foundation for Tourism. An executive board of 11 members, mostly representing the sectors active in tourism in Geneva, as well as an advisory board set up by the local authorities, are in charge of ensuring professional corporate governance of the FGT&C. Its tasks include advising the Foundation on the desirable development of tourism policy and assisting it to achieve the objectives set by the law.