The International Advertising Association (IAA) Lebanon Chapter celebrated the 2nd edition of its prestigious Hall of Fame at the iconic Casino du Liban – Salle des Ambassadeurs, recognizing 15 distinguished professionals who have left an indelible mark on the advertising and media industry. Following the success of last year’s inaugural edition, which inducted 17 pioneers, this year’s ceremony gathered more than 400 esteemed guests, including agency leaders, media professionals, and rising talents, in an unforgettable night of tribute, emotion, and grandeur.
The 15 inductees of the IAA Lebanon Hall of Fame 2024 are: Alain Brenas, Alex Slim, Elias Rahbani, Elie Jabre, Elie Kaï, Fadi Salemeh, Faris Abou Hamad, Jean-Pierre Sikias, Joseph Ghossoub, Nabil Kazan, Rafic Saade, Raja Trad, Ramzi Raad, Raymond Hanna, Roy Haddad.
The evening was marked by three extraordinary performances, adding to the emotional and celebratory atmosphere. Industry veterans and young professionals alike came together to honor the legacy of those who shaped Lebanon’s advertising landscape while inspiring the new generation to carry the torch forward.
IAA Lebanon President Naji Boulos addressed the audience with a powerful message:
“Your journey is a source of inspiration for both present and future generations. Tonight, we are not just celebrating your individual achievements but also the profound impact you have made in the field of advertising and how you have elevated Lebanon’s standing on the global stage. This recognition is more than just an honor—it is a promise. A promise to continue shining a light on those who break barriers, those who dare to dream bigger, and those whose determination is shaping and inspiring the entire industry.”
The event was made possible with the support of Platinum Partners Choueiri Group and Horizon FCB, and many other partners whose commitment to the industry’s excellence continues to drive innovation and progress.
The IAA Lebanon Hall of Fame stands as a testament to the legacy of pioneers who have redefined advertising and media in Lebanon and beyond. With each edition, the event cements its role as a beacon of excellence, uniting generations and celebrating those who have shaped the industry’s past, present, and future.