P.F. CHANG’S NOW OPEN IN ZAITUNAY BAY

Beirut – 13 May, 2015: After its huge success in ABC Achrafieh and BCC Hazmieh, P.F. Chang’s,
the world’s number one award‐winning Asian bistro, opened its doors today at Zaitunay Bay.
P.F. Chang’s is a casual restaurant offering full service Asian‐inspired dining that is innovative,
attentive and fresh. The restaurant offers flavors from different regions of China like Hunan,
Sichuan, Mongolia, Peking and Canton, as well as cuisine from Southeast Asia.
P.F. Chang’s expresses a perfect balance between the Asian tradition and modern American
style. The trendy and upscale restaurant maintains its focus on guest comfort, warm hospitality
and attentive, personable service. The à‐la‐carte menu offers a variety of signature dishes, all
prepared‐to‐order using only the freshest ingredients. Most dishes at P.F. Chang’s are cooked in
a Northern‐style Chinese wok at 900‐degrees Fahrenheit, creating a “wok hay” or “breath of
wok” which results in a mix of unique smoky, caramelized flavors and crispy textures that can
only be achieved using this ancient traditional technique.
When commenting on the restaurant’s presence in Beirut, Genaro Perez, Vice President of
International Marketing at P. F. Chang’s, said:
“Beirut is a very important market in the region, and adding a third location has been part of
our expansion plan for some time now. We are very excited to share the P.F. Chang’s heritage
with such a beautiful city. We are well prepared to welcome each valuable visitor to an
unforgettable experience.”
The restaurant’s opening welcomed numerous guests who enjoyed the delectable menu, eyecatching
décor, lively ambiance, and warm hospitality, which are synonymous with P.F. Chang’s
in all its worldwide branches.
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P.F. Chang’s was created by Philip Chiang and Paul Fleming in 1993 when they opened the first
restaurant in Arizona, U.S.A. Today, P. F. Chang’s is present with more than 270 restaurants in
19 countries around the world.
On an international level, the Zagat restaurant survey voted P.F. Chang’s most popular among
casual dining U.S. restaurants in 2011, and the Nation’s Restaurant News Consumer Picks study
named the bistro one of the top U.S. restaurant chains in 2011. In the Middle East, P.F. Chang’s
was ranked “Best Casual Dining Restaurant in Dubai” for 2012 and 2013, and “Best Casual
Dining Restaurant in Abu Dhabi” for 2014 by Ahlan readers; as well as “Best Chinese
Restaurant” by BBC Good Food Dubai for 2012 and 2013. P.F. Chang’s enjoyed similar success in
Amman, where it was selected “Best Chinese Restaurant” for 2013 by www.tipntag.com; whilst
in Bahrain it ranked as “Highly Commended Best Newcomer” for 2013 and “Best Chinese
Restaurant” for 2014 in Manama by the Time Out Bahrain Restaurant Awards.
P.F. Chang’s, in Beirut is part of Assaad Food & Beverage a Lebanese based company that owns
and operates a wide range of franchised restaurants in both local & regional markets. Since
2011, Assaad Food & Beverage has consistently provided its customers with top‐notch quality
service. The company manages the operations of the fast‐paced F&B environment through
dedication to quality results achieved through planning, budgeting, implementation and
operations.
Today, the portfolio includes P.F. Chang’s, Al Forno, The Cheesecake Factory, Texas Roadhouse
& Shake Shack.
For more information on P.F. Chang’s Lebanon, please visit the website at
www.pfchangslebanon.com www.assadfandb.com