- Bawabat Al Sharq Mall launches its “Stronger in Pink” campaign in collaboration with NMC Royal Hospital Abu Dhabi during Breast Cancer Awareness Month, highlighting the importance of early detection and women’s health.
- The campaign will run from 16 to 18 October, from 5:00 PM to 9:00 PM, offering free health screenings and medical consultations, along with a range of interactive and awareness activities.
12 October 2026, Abu Dhabi, UAE: When it comes to women’s health, raising awareness becomes a shared responsibility, bringing efforts together towards one common goal. With women taking on many roles and dedicating much of their time and energy to their families and careers, it is increasingly important to remind them to prioritize their health, undergo regular screenings and pay attention to any signs or changes they may notice.
In support of Breast Cancer Awareness Month, Bawabat Al Sharq Mall continues its efforts to raise awareness of women’s health and encourage them to prioritize their well-being. The mall is organizing its “Stronger in Pink” campaign in collaboration with NMC Royal Hospital from 16 to 18 October, between 5:00 PM and 9:00 PM. Visitors can benefit from free health screenings and medical consultations, in addition to interactive activities highlighting the importance of early detection and regular screenings.
Commenting on the campaign, Baniyas Investment & Development Company reaffirmed its belief that communities thrive when efforts come together to support causes that make a meaningful difference in people’s lives. The company added that initiatives promoting women’s health and community awareness reflect the importance of partnership and social responsibility, while encouraging every woman to make her health a priority, move forward with confidence and continue pursuing her goals.
The “Stronger in Pink” campaign reflects Bawabat Al Sharq Mall’s continued commitment to meaningful community initiatives and to creating a space that goes beyond shopping and entertainment. The mall aims to serve as a platform for raising awareness and engaging in issues that matter to the community, with women’s health and well-being among its key priorities.