Beirut, Lebanon, July 2018: OLX, the leading online cars platform in Lebanon, has reviewed user trends, preferences and activities during Ramadan 2018.
Results show that visitor traffic during Ramadan peaked between 9-11pm after Iftar and 2-3am around Suhoor time, compared to 1-2pm throughout the rest of the year. The lowest activity was recorded around 7pm (Iftar time). The most searched terms in the Cars section were Mercedes, BMW, ATV, CRV, Toyota, X5, Honda, Kia, Bus (Van), and Camaro, reflecting a variety of users’ needs and tastes in Lebanon.
During the first ten days of Ramadan, OLX Lebanon Cars section also recorded:
- Over 16,000 cars were listed for sale
- An average of 112,000 daily active users
- More than 180,000 messages exchanged through the Instant chat feature. The peak period for using the chat feature was between 8 and 11p.m, which means that people start purchasing and browsing after they break their fast.
- Each user spent an average of 14 minutes per visit browsing Cars on the platform
Please let us know if you are interested in these insights for your post-Ramadan coverage and whether you would like to speak with someone from OLX Lebanon about these user behavior trends.
About OLX Group
The OLX Group is a global product and tech company which operates a network of market-leading trading platforms in over 40 countries.
With more than 330 million monthly users worldwide, OLX Group makes it fast and easy to buy and sell almost anything online, such as household goods, phones, cars and houses. Through consumer brands including Avito, dubizzle, letgo, OLX, and many dozen others, more than 15 million things are exchanged on its apps and platforms every single month.
The OLX Group is powered by a team of 5,000 people, operating from +30 offices across five continents. The team is united behind a single mission to make it easy for people to buy and sell almost anything, promoting prosperity in local communities. OLX Arabia is actively expanding in the MENA region in Bahrain, Egypt, Kuwait, Lebanon, Oman, Qatar and Saudi Arabia.