In its constant aim to boost customers’ banking experience, BBAC has recently launched a new Digital Banking Platform for its customers in Cyprus. With a fresh look and feel and innovative features and functionality, the platform also supports EU’s Revised Payment Services Directive (PSD2) – a directive aimed at providing increased flexibility and security to customers in the execution of electronic payments within the EU. PSD2 ensures more transparency as well as greater customer choice and control over financial assets and personal data. Its objectives are to make payments safer and increase customers’ protection when transacting online.
The directive ushers in a new era of ‘Open Banking’, where customers are granted unprecedented freedom in how they access financial services and an increasing level of control over how, when, and where they use their banking services. With the application of PSD2, BBAC’s Digital Banking Platform for Cyprus now allows customers to link their accounts at BBAC and other financial institutions across The EU to aregulated Third Party Provider (TPP), in order to transfer money securely between these accounts and have a consolidated financial overview of balances and transactions. Customers will also be able to give permission to a regulated TPP to initiate payments from their accounts on their behalf, noting that regulated TPPs will not, under any circumstances, gain access to customers’ accounts unless they have been given explicit consent to do so.
“As a customer centric bank with an innovative mindset, we believe it is extremely vital that we embrace major technological developments as opportunities to further innovate and develop, especially that we are surrounded by disruptive technologies that are changing the face of the world as we know it. This is why we have recently undertaken concrete steps to be more digitally mature through the implementation of our new Digital Banking Platform for Cyprus, and have actively embraced the new open payment landscape, which we believe will both benefit and invigorate our customers”, said Mr. Nadim Hamadeh, BBAC’s AGM for Banking.
“Additionally, at BBAC, we aim to reach the perfect balance between technical developments and security advances by investing in improving our customers’ experience while ensuring their funds and data are protected. With this in mind, our customers can expect to be kept informed about the safety and security regulations of transacting online under PSD2”, added Hamadeh.
Founded in 1956, BBAC (Bank of Beirut and the Arab Countries) is today one of the leading Lebanese commercial banks. Through its Head Office and network of 41 branches spread all around Lebanon, BBAC provides the ultimate banking experience and financial services, positioning it as a universal bank fully capable of meeting the needs and demands of all its customers, from individuals to companies of various sizes. These services include Retail Banking, Corporate Banking, Commercial Banking and Trade Finance, Private Banking, Treasury and Capital Markets as well as insurance and reinsurance services. BBAC has also opened a branch in Cyprus (Limassol), three branches in Iraq (Erbil, Baghdad and Sulaymaniyah) and two representative offices in the United Arab Emirates (Abu Dhabi) and Nigeria (Lagos), as well as a wide network of ATM machines to meet and satisfy all of its customers’ banking needs. As “Your Caring Bank”, BBAC constantly strives to be a reliable and accessible financial partner to its customers. Nevertheless, BBAC’s care goes beyond the ordinary framework of the banking industry to touch the needs of the whole community through its various social responsibility initiatives.