Milan, 20 September 2019 – Celebrations to mark the first 10 years of Vogue Talents reach their climax during Milan Fashion Week.
The September 2009 edition of Vogue Italia was published with a new supplement dedicated to promoting the new generation of creatives who at the time – unlike today – had little opportunity for visibility. Nowadays Vogue Talents is a brand through which Condé Nast Italia supports the new generation of designers; a consolidated multimedia platform that provides a reference point for creatives and talent scouts worldwide, a network of people and events that bring people and companies together by means of a mechanism that’s not just about communication, but promotes business and new perspectives on fashion.
A large-scale exhibition, taking place at Palazzo Cusani in Milan from 19 to 21 September as part of the city’s Fashion Week, presents an anthology of the talent scouting carried out all over the world by the Vogue Talents team in these past ten years.
On 19 September by invitation, and the following two days open to the public, the rooms of the historical palace will host the stories of 10 years worth of research, presented through garments and accessories created by more than 70 designers whose first steps in the sector were documented by Vogue Talents and who now have their own lines or work for top fashion houses. There are stories unanimously considered successes, alongside new names currently establishing themselves on the international fashion scene.
Sara Sozzani Maino and her team’s ability to identify the creatives with the greatest potential is evidenced by the inclusion of creations by Marco de Vincenzo, Edgardo Osorio of Aquazzura, Arthur Arbesser, Jonathan Anderson of JW Anderson, Thebe Magugu, Simone Rocha, Paul Andrew, Koché, Massimo Giorgetti of MSGM, Rosario Dawson and Abrima Erwiah of Studio 189, Marine Serre, Sara Battaglia, Loris Messina and Simone Rizzo of Sunnei, Nicolò Beretta of Giannico, Y/Project and Bethany Williams.
“A passion for research is part of the Vogue Talents DNA”, says Sara Sozzani Maino, Head of Vogue Talents and Deputy Editor of Vogue Italia. “It drives us to travel constantly all over the world to listen, look and discover stories, visions and dreams – not only those of designers – and give them the opportunity to make a name for themselves on the world fashion scene”.
“To have a successful career in fashion, creative people have to design their own opportunities with determination, hard work and courage”, explains Emanuele Farneti, editor-in-chief of Vogue Italia. “Organisations like Vogue Italia have a duty to provide the visibility designers need in order to take flight, while it’s their job to believe in themselves and put all their energy into achieving their dream”.
This September’s edition of Vogue Talents – a Vogue Italia supplement in a special magazine format – also recounts the success stories of the past ten years, alongside the presentation of new talents and projects by students at top fashion schools. For this extraordinary edition, the Vogue Talents editorial team has also gathered the views of some of the fashion world’s most influential figures, and a portfolio of images narrating the fashion shoots which showcased new-generation photographers and stylists as well as the designers’ collections.
“Vogue Talents is Vogue Italia’s most important property”, explains Francesca Airoldi, CMO of Condé Nast Italia. “In 2019 it is worth 40% of the magazine’s special projects. On the year of its tenth anniversary, the special projects linked to Vogue Talents have grown by 65%, evidence that an increasing number of companies are choosing this platform to support their communication activities”.
As usual, the historical palace will be the setting for the special initiatives organized by Vogue Talents:
The new Nissan JUKE and the capsule collection created by Raffaele Stella Brienza, a designer for the Made in Italy brand Mani del Sud. The designer has created a series of bow ties which are displayed in a special room, inspired by the design of the new Nissan JUKE, the Crossover Coupé. The new version of the Nissan JUKE Premiere Edition, a limited edition with a unique and distinctive style, will be on show in the courtyard.
Craftsmanship and Italian history merge in the project designed for Molinari. The limited edition of brightly-colored pochettes are actually created by Niccolò Giannini, the Florentine designer of Nico Giani and winner of “Who is on Next?” 2017. Inspired by the traditions and savoir-faire of the Bel Paese, the items reflect the values that have always distinguished Molinari, the world’s most famous sambuca. To mark the occasion, Molinari will serve a selection of specially-prepared cocktails.
The show also features several AP garments for La Martina, the capsule collection created by designer Andrea Pompilio for Spring/Summer 2020. 23 September will see the launch on Vogue.it of a scouting project for creatives and fashion designers, who are invited to reinterpret the brand’s iconic polo shirt. The winner will have the opportunity to create a capsule collection, to be produced and sold by the Argentinian label.
Now in its second edition, “Scouting for India” is an international project developed by Vogue Talents in collaboration with the FAD Institute of Luxury Fashion and Style – and aimed at talented Indian designers. The winner is Anvita Sharma, a designer for Two Point Two, who will present her Spring Summer 2020 collection.
Also on show at Palazzo Cusani are the collections of two recent graduates of Milan’s Istituto Marangoni: Pietro Fadda, the Istituto Marangoni Designer of the Year 2019, and Ottavia Molinari, a prizewinner at Milano Moda Graduate 2019, will present their collections “Nextodus – a modern tale of escape” and “Collezione di un Artista”. “Enhancing Talents since 1935” is the mission of Istituto Marangoni, which for more than eight decades has combined state-of-the-art teaching methods with the latest trends in fashion, design and art, with the aim of giving a voice to the creativity of students from its schools in Milan, Florence, Paris, London, Mumbai, Shanghai, Shenzhen and Miami.
The rooms of Palazzo Cusani will house an exhibition of the creations designed by finalists of “Who is on Next? 2019”, a project conceived and run by Altaroma in collaboration with Vogue Italia which offers a unique opportunity for new-generation designers with an innovative and experimental approach. Following July’s runway show in Rome, visitors can view the ready-to-wear collections of winner Federico Cina and all the finalists: Bav Tailor, Daniele Carlotta, Jing Yu designed by Jing WU and Wawa Shiqiliu and Twins Florence by Linda Calugi, alongside accessories by Nahiot Hernandez, Hibourama by Maila Ferlisi and Rachele Mancini, Maiorano by Matteo Maiorano and Iuri by creative talent Jure Stropnik.
The name Bellavista is synonymous with elegance and sophistication. Every bottle tells the story of the winery, its land and the distinctive style that makes this wine unique. To mark the occasion, guests can drink a toast in Grande Cuvée Alma Brut with an original look: a special label that celebrates the unique beauty of every talent, a tribute to the creative energy of art, fashion and design.
Bonaveri for the Tribe B by Bonaveri mannequins made in B Plast, a biodegradable polymer derived from sugar cane and finished with B Paint, a 100% plant-based paint which is also biodegradable.
Zanotta for the staging, with Sacco armchairs and timeless designer tables by Toi.
Designers involved in the display are: Galib Gassanoff and Luca Lin of ACT N°1, Aitor Throup, Alan Crocetti, Amina Muaddi, Angel Chen, Edgardo Osorio of AQUAZZURA, Beckett Fogg and Piotrek Panszczyk of AREA, Arthur Arbesser, A Sai Ta of ASAI, Mohammed Ashi of ASHI STUDIO, Maria Benedetta Bruzziches, Bethany Williams, Delfina Pinardi, Corrada Rodriguez D’Acri and Maria Sole Torlonia of BLAZÉ MILANO, Emily Bode of BODE, Nicola Brognano of BROGNANO, Aurora James of BROTHER VELLIES, Cecilie Bahnsen, Charles Jeffrey of CHARLES JEFFREY LOVERBOY, Emma Chopova and Laura Lowena of CHOPOVA LOWENA, Christopher Raeburn of RÆBURN, Martina Grasselli of COLIAC, Arnaud Vaillant and Sebastin Meyer with COPERNI, Daniele Carlotta, Duran Lantink, Edward Crutchley, Hiromichi Ochiai of FACETASM, Faustine Steinmetz, Nicolò Beretta of GIANNICO, Giuliano Calza of GCDS, Kévin Germanier of GERMANIER, Helen Kirkum, Simon Porte-Jacquemus of JACQUEMUS, Jonathan Anderson of JW ANDERSON, Kanghyuk Choi and Sanglak Shon of KANGHYUK, Ken Samudio, Kenneth Izedomwen and Axel Berner-Eyde of KENNETH IZE, Christelle Kocher of KOCHÉ, Kozaburo Akasaka of KOZABURO, Krikor Jabotian, Ludovic de Saint Sernin, Luca Magliano of MAGLIANO, Marco de Vincenzo, Marine Serre, Laduma Ngxokolo of MAXHOSA BY LADUMA, Moisés Nieto Narváez of MOISES NIETO, Massimo Giorgetti of MSGM, Hyunmin Han of MÜNN, Niccolò Giannini of NICO GIANI, Romina Cardillo of NOUS ETUDIONS, Adebayo Oke-Lawal of ORANGE CULTURE, Marco Panconesi of PANCONESI, Paula Cademartori, Percy Lau, Yushan Li and Jun Zhou of PRONOUNCE, Richard Quinn, Katie Roberts-wood of ROBERTS | WOOD, Rok Hwang of ROKH, Ahmed Sabry and Daki Marouf of SABRY/MAROUF, Edward Buchanan of SANSOVINO 6, Sara Battaglia, Rhaeim Shourouk of SHOUROUK, Simone Rocha, Irakli Rusadze of SITUATIONIST, Stella Jean, Abrima Erwiah and Rosario Dawson of STUDIO 189, Loris Messina and Simone Rizzo of SUNNEI, Matteo Gioli, Veronica Cornacchini and Ilaria Cornacchini of SUPERDUPER HATS, Gilda Ambrosio and Giorgia Tordini of THE ATTICO, Thebe Magugu, Tiziano Guardini, Tomotaka Koizumi, Zhi Wang of UMA WANG, Vivetta Ponti of VIVETTA, Silvia Giovanardi of WRÅD and Glenn Martens of Y/PROJECT.