Dubai, UAE – September 4, 2026: Chery UAE, part of AWR Automotive, is gearing up for the back-to-school season with enjoyable rides and exclusive offers that make getting back into the routine all the more worthwhile. As families settle back into early mornings, school drop-offs and busy schedules, Chery is looking to make the time spent on the road a little easier and more rewarding.
With the new school year often bringing a lot of expenses and even busier minds, Chery is taking some of the pressure off. With 0% interest for up to five years, up to one year of free insurance and up to three years of service contract, there’s less to account for when choosing a new car. Customers can also count on six years of roadside assistance and a six-year vehicle warranty, while hybrid models come with an eight-year battery warranty, adding more value and reassurance to every drive.
Zaher Sabbagh, Director of Chery UAE, commented: “At Chery UAE, our focus is on making advanced mobility more accessible while delivering long-term value to our customers. This back-to-school season, we are extending that commitment with attractive ownership benefits across different models, underpinned by the comprehensive aftersales support Chery customers can rely on.”
In addition to the 2026 range, customers in the UAE now have access to Chery’s 2027 hybrid lineup, including the TIGGO 9 Hybrid, TIGGO 8 Hybrid and TIGGO 7 Hybrid, as the brand continues to lead the shift towards hybrid technology in the UAE. With a growing selection of models, Chery is offering customers greater choice while delivering advanced, efficient mobility across its portfolio.
The back-to-school offers will run from September 1 through the end of October 2026 across Chery showrooms in the UAE. Visitors can explore the latest models in person and book a test drive of their preferred model.
About Chery
Since its establishment in 1997, Chery has adhered to technology-driven development, with its overarching vision of building an auto brand with international competitiveness and influence. Relying on the continuous pursuit of technological innovation, Chery stands as the first Chinese passenger car company to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the global market.
Through implementing product, localization, and talent strategies, the brand now covers more than 80 countries and regions with over 13 million users, ranking first in exports of Chinese brand passenger cars for 21 consecutive years. Chery also became the best Chinese global brand builder in cars and ranked 14th on the global list, according to the 2023 Chinese Global Brand Builders Top 50.
In 2023, Chery UAE made its debut in the Emirati market through its official sole distributor, AW Rostamani Group (AWR), a leading business conglomerate with over 70 years of excellence in the UAE. This partnership combines Chery’s global brand presence and commitment to green technological advancements with AWR’s legacy of customer satisfaction and market expertise.
For further information, please visit www.cheryuae.com or call Toll Free 800-CHERY (800-24379).