Huda Beauty joins forces with WISHFUL to create a nutrient-drenched, lip-quenching rescue balm

“I’m always looking for new ways to use the magical ingredient honey, so I’ve combined the research and skin-loving ingredients of WISHFUL with Huda Beauty’s iconic lip formulas to create a powerful hybrid balm that plumps and restores dehydrated lips.” – Huda Kattan

Huda Kattan creates a beautiful buzz this summer with a Huda Beauty x WISHFUL collab for a *Bee*autiful and ultra juicy experience. The newly launched Silk Balm Honey Kiss Nutri-Plumping Lip Balm brings together the best of both worlds: WISHFUL’s commitment to restorative, nutrient-rich skincare and Huda Beauty’s expertise in cult-fave formulas. The result is a super slick balm that plumps, hydrates and restores lackluster lips in seconds. The essential lip balm blends advanced nourishing skincare properties with a plumping gloss to leave lips looking full while simultaneously providing deep hydration to rescue dry, dull lips.

The Formula

Following the success of Huda Beauty’s coveted beauty bag essential, Silk Balm Hydra-Plumping Lip Balm launched in June 2020, Huda and her team have taken all its plumping properties and added a soothing veil of honey to the formula. Queue lips dripping in a delicious amber honey glow in just one sweet slick! The original Silk Balm Hydra-Plumping Lip Balm provides lips with high shine, va-va-volume, hydration, and a sheer blush pink tone that magically suits all skin tones.

Now, the new Silk Balm Honey Kiss Nutri-Plumping Lip Balm infuses both organic honey and Manuka honey into the nourishing actives of the iconic, OG formula. The original combo of hyaluronic filling spheres, soybean and licorice extract remain, since they create a visually fuller effect, minus the tingling sensation. The new formula delivers consistent nourishment and hydration without any stickiness thanks to two types of honey and hyaluronic acid, which work to achieve fuller, juicier lips, and a comfortable long-lasting, balmy feeling. The amber-toned, thirst-quenching balm leaves a silky smooth, healthy, glossy shine on ultra nourished lips, while a buttery soft application and subtle honey scent will have you so addicted that you will want to keep applying throughout the day.

The Inspiration

It’s no secret that honey is one of Huda’s favorite ingredients when it comes to hydrating and taking care of her skin from her tried and tested DIY beauty tricks. Now a major ingredient in several WISHFUL skincare products thanks to its powerful, ultra-conditioning properties, Huda wanted to bring some of WISHFUL’s goodness into her iconic Silk Balm Hydra-Plumping Lip Balm formula as well as designing a product that had high performance but with minimal effort. Silk Balm Honey Kiss Nutri-Plumping Lip Balm is a super sexy upgraded balm/gloss hybrid combining everything you need to plump and revive dry lips all with the sweet amber-kiss of delicious honey. Silk Balm Honey Kiss is certain to leave you with a sweet buzz.

Huda’s Hacks:

  • First, prep your lips with the WISHFUL Yo Glow Enzyme Scrub for smooth, soft exfoliated lips.
  • Apply a generous amount of Silk Balm Honey Kiss to the lips throughout the day or whenever your lips need a plumping pick-me-up.
  • Wear alone, as the amber-hued tint is suitable for every skin tone, or on top of your favorite lip product for instant high shine and deep, restorative hydration.
  • Apply Silk Balm Honey Kiss over Huda Beauty Lip Contour 2.0. The result? A deliciously natural juicy look with kissable definition.

Related posts