- New showroom strengthens Chery UAE’s growing retail network and commitment to serving customers across every Emirate.
- Visitors can explore Chery’s latest models while benefiting from exclusive summer offers available until September.
Dubai, UAE – 11 August 2026: Chery UAE, part of AWR Automotive, has announced the opening of its new showroom in Fujairah, marking another significant milestone in the brand’s continued expansion across the United Arab Emirates and reinforcing its commitment to bringing customers closer to the Chery experience.
Strategically located on Hamad Bin Abdulla Road, the new showroom further strengthens Chery UAE’s growing retail network alongside its existing locations in Dubai, Abu Dhabi, Sharjah and Ras Al Khaimah.
Designed to deliver a seamless and customer-focused experience, the showroom showcases Chery’s latest lineup of SUVs and sedans, allowing customers to explore the brand’s newest models while benefiting from expert consultation, test drives and integrated aftersales support.
The opening reflects Chery UAE’s ongoing investment in expanding its nationwide presence and making its products and services increasingly accessible to customers across the country. Backed by AWR Automotive’s longstanding expertise in the UAE automotive sector, the expansion reinforces Chery’s confidence in the UAE market and its long-term commitment to delivering value-driven mobility solutions.
To celebrate the opening, customers visiting the new Fujairah showroom can also take advantage of Chery UAE’s Summer Campaign, running until September, offering exceptional ownership benefits across selected models, including 0% interest financing for up to five years, one-year free insurance, up to a three-year service contract, six years of roadside assistance, up to eight years warranty and deferred payments until 2027 (terms and conditions apply). The campaign reflects Chery UAE’s continued commitment to making vehicle ownership more accessible while delivering outstanding long-term value and peace of mind.
Zaher Sabbagh, Director of Chery UAE, said: “The opening of our Fujairah showroom represents another important milestone in Chery UAE’s expansion journey, especially that it comes within just few weeks from the inauguration of the new Chery UAE showroom in Ras Al Khaimah. As we continue growing our presence across the Emirates, our priority remains to bring our customers closer to the brand through greater accessibility, exceptional service and a seamless ownership experience. Supported by AWR Automotive’s legacy and expertise, we are committed to investing in facilities and experiences that reflect the trust our customers place in us and support the growing demand for Chery across the UAE.”
With the addition of Fujairah, Chery UAE continues to strengthen one of the country’s fastest-growing automotive retail networks, supporting customers with greater convenience while reinforcing the brand’s long-term vision for sustainable growth across the Emirates.
About Chery
Since its establishment in 1997, Chery has adhered to technology-driven development, with its overarching vision of building an auto brand with international competitiveness and influence. Relying on the continuous pursuit of technological innovation, Chery stands as the first Chinese passenger car company to export complete vehicles, CKD parts, engines, manufacturing technology and equipment to the global market.
Through implementing product, localization, and talent strategies, the brand now covers more than 80 countries and regions with over 13 million users, ranking first in exports of Chinese brand passenger cars for 21 consecutive years. Chery also became the best Chinese global brand builder in cars and ranked 14th on the global list, according to the 2023 Chinese Global Brand Builders Top 50.
In 2023, Chery UAE made its debut in the Emirati market through its official sole distributor, AW Rostamani Group (AWR), a leading business conglomerate with over 70 years of excellence in the UAE. This partnership combines Chery’s global brand presence and commitment to green technological advancements with AWR’s legacy of customer satisfaction and market expertise.
For further information, please visit www.cheryuae.com or call Toll Free 800-CHERY (800-24379).