Author Archives: ruba sharafeddine

Switch to smart, sustainable solutions during GITEX Technology Week 2021: Epson calls on region’s fastest-growing sectors

Switch to smart, sustainable solutions during GITEX Technology Week 2021: Epson calls on region’s fastest-growing sectors

DUBAI, United Arab Emirates – 18 October 2021 – As Middle East organisations look to make changes that increase their efficiency and cost-savings while decreasing their eco-footprint, Epson showcases smart, sustainable switches at GITEX Technology Week 2021. Epson’s range of solutions support the region’s fastest-growing industries across the corporate, retail, immersive, and education sectors.  Epson

Gulf Craft embarks on digital transformation with SAP to drive global expansion

United Arab Emirates; 12 October 2021: Gulf Craft, a leading boat and yacht manufacturer, has announced a strategic digital transformation partnership with global technology company, SAP, which will revolutionise the experience of its customers all over the world. The partnership will support the on-going expansion of Gulf Craft across the world. The digital transformation will

New Study Finds Salesforce Economy in the Middle East and Africa Will Create 94,600 Jobs and USD 21.1 Billion in New Business Revenues by 2026

DUBAI, United Arab Emirates, 10 October 2021 — Salesforce (NYSE: CRM), the global leader in CRM, today announced a new study from IDC that finds Salesforce and its ecosystem of partners in the Middle East and Africa will create 94,600 new jobs and USD 21.1 billion in new business revenues by 2026. The study also

Sitecore Experience Award Winners Announced at Symposium 2021

DUBAI, United Arab Emirates, 6 October 2021 — Sitecore®, the global leader in digital experience management software, today announced the 2021 Sitecore Experience Award recipients at the 2021 Sitecore Symposium. The Sitecore Experience Awards recognize companies that successfully use Sitecore solutions to innovate their digital experience transformation. Twelve winners were recognized from more than 140

VMware Delivers ‘Cloud-Smart’ Approach for the Multi-Cloud Era at VMworld 2021

PALO ALTO, Calif. – VMworld 2021 (Oct. 6, 2021) — At VMworld 2021, VMware, Inc. (NYSE: VMW) announced its strategy to help customers navigate the multi-cloud era with the launch of VMware Cross-Cloud services. This group of integrated services will help deliver a faster and smarter path to cloud for digital businesses, providing customers with the ability

Alaa Jaber Named Managing Director for SAP Qatar and Fast Growth Markets

DOHA, Qatar — 4 October 2021— Alaa Jaber has been appointed as the Managing Director for SAP Qatar and Fast Growth Markets (Qatar, Oman, Libya, Lebanon, Jordan, Palestinian Territories, Yemen, and Sudan), effective immediately. Based out of SAP’s office in Doha, Alaa will report to Sergio Maccotta, Senior Vice President, SAP Middle East South. “Qatar’s

Gartner Says Digital Ethics is at the Peak of Inflated Expectations in the 2021 Gartner Hype Cycle for Privacy

Dubai, UAE., October 3, 2021 — Digital ethics sits at the peak of the Gartner, Inc. Hype Cycle for Privacy, 2021, as people become increasingly aware of the value of their personal information and frustrated by lack of transparency and continuing misuse. Gartner defines digital ethics as the systems of values and moral principles for

VIDEO: PepsiCo Celebrates Opening Ceremony and Official Inauguration Of PepsiCo Pavilions

Dubai, United Arab Emirates – 3 October 2021 – As the Official Beverage and Snack partner of Expo 2020 Dubai, PepsiCo celebrates the opening of the global event by inaugurating its  three pavilions, The Plus (Pepsi® and Lay’s®), The Bolt (Gatorade®) and The Drop (Aquafina®). The latest innovations from PepsiCo such as the Aquafina® Water

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