Author Archives: ruba sharafeddine



Dubai, 20 October 2020: SHIFT.FF from Algeria came out on top to be crowned winners in the fourth season of the Free Fire Arab Series tournament that was watched by more than six hundred thousand viewers in the Middle East and North Africa (MENA) region. The team, consisting of Team Captain Benameur Yahia, and members Saadi

New vulnerabilities exposed as IT teams respond to the pandemic

A new Incident Response (IR) threat report by Secureworks reveals that cybercriminals are targeting vulnerabilities created by the pandemic-driven worldwide transition to remote work.  The report is based on hundreds of incidents the company’s IR team has responded to since the start of the pandemic. While initial news reports predicted a sharp uptick in cyber threats after

RIF Trust expands its footprint the Middle East

(Dubai, United Arab Emirates – October 18th, 2020) – RIF Trust, part of the Latitude Group, an international leading residency and citizenship by investment advisory, is pleased to announce its new expansion in Business Bay, Dubai. To meet the rapidly increasing demand for residency and citizenship solutions, the renowned firm has inaugurated its new office in

Free Fire x KSHMR: Details on song & in-game character revealed

Dubai, 18 October 2020: We are excited to share with you the very latest on our Free Fire x KSHMR partnership, including updates on character K and the new song ‘One More Round (Free Fire Booyah Day Theme Song)’. 1. Character K, modelled and inspired by KSHMR Modelled on Spinnin’ Records pioneering DJ/Producer, KSHMR’s in-game Free Fire character, K, is now

F5 Introduces AI-powered Solution that Blocks Fraud Missed by Existing Technologies and Improves Online Experiences for Users

SEATTLE and DUBAI, OCTOBER 18, 2020 – F5 (NASDAQ: FFIV) has introduced Shape AI Fraud Engine (SAFE), a new SaaS solution that eliminates fraudulent online transactions that get past existing fraud tools. Leveraging Shape’s industry leading expertise, SAFE utilizes a battle-tested AI engine to evaluate each online transaction across a variety of telemetry, environmental, and behavioral signals to accurately

SAP Launches SAP Customer Data Platform to Enable Enterprises to Meet the Customer in the Moment

DUBAI, United Arab Emirates — 15 October 2020 — SAP SE (NYSE: SAP) announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to allow organizations to redefine the customer experience across every engagement, from commerce and marketing to sales and service. The announcement was made at SAP

One of World’s Largest PEPSI Bottling Plant Goes Live with Infor WMS in Saudi Arabia

SAUDI ARABIA, 15 October 2020 – Infor today announced that MenaBev, a multinational franchise organization of PepsiCo, has implemented Infor WMS warehouse management solution at its more than 300,000-square-meter bottling facility in Jeddah. Underpinning MenaBev’s end-to-end operation, from raw material receipt through to the production, storage and shipping of finished goods, Infor WMS will increase

MCGETTIGAN’S PRESENTS ‘AN EVENING WITH…’ LIVE MUSIC CONCERTS Dubai’s beloved Irish pub launches socially distanced ‘all singing, no dancing’ concerts in Souk Madinat’s picturesque Amphitheater

13th Dubai, UAE: Giving ‘safe and sound’ a whole new meaning, McGettigan’s is excited to take over Souk Madinat’s Amphitheatre once again, presenting a new era of ‘all singing, no dancing’ concerts where revelers can delight in live music, perfect weather and delish food all with reassurance that government guidelines are being adhered and fulfilled.

Almarai Announces Next Phase of Digital Transformation to Boost Middle East’s Food Self-Sufficiency

RIYADH, Kingdom of Saudi Arabia – 13 October 2020 – Almarai, the Middle East’s largest food & beverage manufacturer and distributor of dairy products, baked goods, poultry, juice, food, desserts, and infant formula, has announced the next phase of its digital transformation with the global technology company SAP to optimize operations and support food self-sufficiency in