T. Gargour & Fils, the official distributor of Mercedes-Benz in Lebanon, announces the opening of its new state-of-the-art Mercedes-Benz Certified Pre-Owned Showroom and Integrated Service & Parts Center in Thoum – Batroun, further expanding its presence in North Lebanon and setting a new benchmark for the Mercedes-Benz ownership journey in the region.
Built around the concept “Welcome home,” the new site reflects Gargour’s commitment to providing customers with a more accessible, convenient, and seamless automotive experience. Strategically located in the North, the facility offers easier access to Mercedes-Benz Certified Pre-Owned vehicles, premium after-sales services, and genuine parts, all within a modern environment designed according to the latest Mercedes-Benz global standards.
Spanning 4,000 sqm, the new home of Mercedes-Benz is designed to support growing demand and accommodate future expansion. The facility combines contemporary luxury architecture with advanced digital solutions and the latest Mercedes-Benz technologies. Customers can benefit from enhanced service efficiency, intelligent diagnostic systems, and a seamless experience supported by innovative tools designed to deliver greater speed, precision, and convenience.
The site includes a showroom exclusively dedicated to Mercedes-Benz Certified Pre-Owned vehicles, offering customers the confidence of purchasing vehicles that meet the brand’s rigorous quality standards. In addition, the facility features a fully equipped service center and parts operation, providing a complete Mercedes-Benz experience under one roof.
Selvin Govender, Vice President and Director Sales, Product and Market Management, Mercedes-Benz General Distributors MEA and SEA, said: “At Mercedes-Benz, Welcome home reflects our commitment to making every customer feel at home with our brand, wherever they are in their ownership journey. The opening of our new destination in Thoum brings this philosophy to life by offering trusted Certified Pre-Owned vehicles, expert service, genuine parts, and personalized support, all in one place. More than a new facility, it reflects our commitment to being closer to our customers in North Lebanon and to providing the premium experience and trust that define Mercedes-Benz.”
Commenting on the opening, Cesar Aoun, CEO Automotive, Gargour Group, said: “The opening of our new location at the gateway to North Lebanon reflects our commitment to bringing Mercedes-Benz closer to our customers and creating experiences that are both seamless and exceptional. Under the concept ‘Welcome home,’ we have created a next-generation center that offers enhanced service capabilities, advanced technology, and the confidence that comes with the Mercedes-Benz Certified Pre-Owned program. This investment reinforces our long-term commitment to the future of the Mercedes-Benz brand in Lebanon.”
Mercedes-Benz Anniversary Year “140 Years of Innovation”
Since Carl Benz filed the patent for the first automobile 140 years ago and Gottlieb Daimler built his motorised carriage shortly afterwards, Mercedes-Benz has dedicated itself to constantly innovate and to create the world’s most desirable cars for customers. This ambition has driven every innovation – from the world’s first automobile in 1886 to today’s intelligent and safe electric vehicles. With its passion for performance and pioneering power, excellence and an unwavering commitment to customer service, the brand has consistently shaped the future of mobility.
The result goes well beyond engineering achievement – it creates the unmistakable feeling that leads through everything Mercedes-Benz does: Welcome home.
For more information, please contact the Mercedes-Benz Customer Relations Team at 1536.