· ‘Data Tienda’ wins a second Grand Prix in Glass: The Lion for Change after also taking the Creative Data Lions Grand Prix – the first-ever Grand Prix win for Mexico
· Agency of the Year goes to Dentsu Creative, Bangalore, the first time an Indian agency has taken this title
24 June 2022 – In the final Awards Show of the Cannes Lions International Festival of Creativity, the following Lions were presented live on stage: Film Lions, Glass: The Lion for Change, Sustainable Development Goals Lions and the Titanium Lions. Special awards were also announced.
Simon Cook, CEO, LIONS, commented: “Cannes Lions is a global platform, and it’s been an incredible week, as the global creative community reunited in Cannes once again. Our community came together from across the globe, and from every corner of the industry, to drive progress through creativity, for business, the planet, and society at large. I would like to congratulate everyone who entered, who made the shortlists and who won a Lion to set the benchmark for creative excellence on the global stage.”
In the Film Lions, celebrating the creativity of the moving image, 2,028 entries were received and 61 Lions were awarded: 8 Gold, 20 Silver and 31 Bronze, and the jury chose to award two Film Lions Grands Prix. The first was awarded to ‘Super. Human.’, for Channel 4 by 4creative, London. The second Grand Prix was presented to ‘Escape from the Office’ for Apple by Apple, Sunnyvale / Smuggler, Central LA.
The Sustainable Development Goals Lions, which celebrate creative problem solving, solutions or other initiatives that harness creativity and seek to positively impact the world, received 618 entries. The jury awarded 19 Lions: 3 Gold, 5 Silver and 10 Bronze and the Grand Prix went to ‘The Missing Chapter’, for P&G Whisper, by Leo Burnett, Mumbai.
Glass: The Lion for Change, which celebrates culture-shifting creativity, received 141 entries. The jury chose to award 8 Lions: 3 Gold, 1 Silver and 3 Bronze and the Grand Prix went to ‘Data Tienda’, for We Capital, by DDB México, Mexico City / DDB México, Ciudad de México.
In the Titanium Lions, honouring provocative, boundary-busting, envy-inspiring work that marks a new direction for the industry, 198 entries were received and the jury chose to award 5 Titanium Lions and a Grand Prix, which went to ‘Long Live The Prince’, for Kiyan Prince Foundation, EA Sports, QPR, Match Attax, by Engine, London.
The Cannes Lions Grand Prix For Good recognises and celebrates the use of creativity to positively impact not only businesses and brands, but also the world at large. The Jury chose to award the Grand Prix to ‘Save Ralph’, for Humane Society International, by The Humane Society Of The United States, Washington DC / Vespa Pictures, California.
Special awards announced:
Creative Company of the Year (formerly Holding Company of the Year)
1. WPP
2. Omnicom
3. Interpublic Group
Network of the Year
1. Ogilvy
2. FCB
3. DDB Worldwide
Independent Network of the Year
1. Serviceplan Group
2. GUT
3. Rethink
Agency of the Year
1. Dentsu Creative, Bangalore, India
2. We Believers, Brooklyn, USA
3. Publicis, Milan, Italy
Independent Agency of the Year
1. We Believers, Brooklyn, USA
2. Serviceplan, Munich, Germany
3. 4creative, London, United Kingdom
Palme d’Or
1. Smuggler, USA
2. ICONOCLAST, Germany
3. Somesuch, United Kingdom
4. Virtue Worldwide, USA
5. Zauberberg Productions GmbH, Germany
Creative Brand of the Year
1. Burger King
2. VICE
3. Apple
Regional Network of the Year
Regional Network of the Year – Asia Pacific
1. dentsu
2. Ogilvy
3. Leo Burnett
Regional Network of the Year – EMEA
1. Publicis Worldwide
2. Ogilvy
3. BBDO Worldwide
Regional Network of the Year – Latin America
1. Ogilvy
2. DDB Worldwide
3. VMLY&R
Regional Network of the Year – North America
1. FCB
2. Leo Burnett
3. VMLY&R
Agency of the Year by Track
Agency of the Year – Classic
DAVID, Madrid, Spain
Agency of the Year – Craft
Serviceplan Germany, Munich, Germany
Agency of the Year – Engagement
Africa, DDB, São Paulo, Brazil
Agency of the Year – Entertainment
VMLY&R, São Paulo, Brazil
Agency of the Year – Experience
Dentsu Creative, Bangalore, India
Agency of the Year – Good
DDB México, Ciudad de México, Mexico
Agency of the Year – Strategy
FCB Canada, Toronto, Canada
Independent Agency of the Year by track
Independent Agency of the Year – Classic
We Believers, Brooklyn, USA
Independent Agency of the Year – Craft
Serviceplan Germany, Munich, Germany
Independent Agency of the Year – Engagement
Jung von Matt DONAU, Vienna, Austria
Independent Agency of the Year – Entertainment
Mirimar Los Angeles, USA
Independent Agency of the Year – Experience
We Believers, Brooklyn, USA
Independent Agency of the Year – Good
1= Edelman, New York, USA
1= We Believers, Brooklyn, USA
Independent Agency of the Year – Strategy
Rethink, Toronto, Canada
In the Young Lions Film, the Gold went to Sweden’s Axel Bringel, Creative Director, BCW Stockholm and Joel Hördegård, Director of Photography, Freelancer.
During the Awards Show, AB InBev were awarded as Creative Marketer of the Year and Colleen DeCourcy was honoured with the Lion of St. Mark.
About LIONS
As The Home of Creativity, LIONS powers the marketing segment of Ascential and is a destination for those in the business of creativity. As the definitive benchmark of creative excellence and with unparalleled access to insight on how it works, LIONS provides those on the journey to creative excellence all they need, at whatever stage they are at and wherever they are. Our annual five-day Festival, Cannes Lions, is the meeting place for the global creative marketing community and a celebration of the world’s most excellent and effective work.