Dubai, UAE – 22 July 2026: Visit Czechia and Cozmo Travel have announced a strategic partnership to promote Czechia as a premier European destination for GCC travelers through a comprehensive destination marketing campaign and a selection of exclusive holiday packages now available across Cozmo Travel’s retail network and digital booking platforms. The initiative aims to inspire travelers from the UAE, Saudi Arabia, Qatar, Oman, and Bahrain to discover Czechia’s unique blend of culture, history, wellness, nature, and lifestyle experiences while providing convenient access to bookable travel packages tailored to different traveler interests and budgets.
The campaign leverages Cozmo Travel’s extensive presence across the GCC and wider MENA region, combining digital marketing, social media promotions, destination-focused content, dedicated landing pages, email campaigns, retail branding, and B2B outreach to travel trade partners. Through this collaborative effort, both organizations seek to strengthen destination awareness, drive holiday bookings, and position Czechia as an attractive year-round destination accessible through direct Air Arabia services and customized travel arrangements. The campaign is expected to reach consumers through Cozmo Travel’s online and offline channels, targeting families, couples, millennials, solo travelers, corporate travelers, and special interest segments.
As part of the campaign, GCC travelers can choose from a portfolio of carefully curated holiday experiences designed to showcase different aspects of Czechia. The Prague Quick Weekend Package, starting from AED 3,899 per person, offers a short European getaway featuring return flights, accommodation in Prague, private airport transfers, daily breakfast, and a guided city tour of Prague’s historic landmarks, making it ideal for couples and first-time visitors looking for a city break.
For travelers seeking a combination of wellness and culture, the Karlovy Vary Spa & Prague Package, starting from AED 3,999 per person, combines the elegance of Prague with the renowned spa town of Karlovy Vary. The itinerary includes luxury accommodation, visits to the famous thermal springs, the Moser Glass Factory, Prague Castle, and other cultural highlights, offering an ideal escape for couples, honeymooners, and wellness-focused travelers.
Adventure and nature enthusiasts can explore Czechia’s lesser-known landscapes through the Bohemian Switzerland Nature & Soft Adventure Package, starting from AED 4,499 per person. The experience includes visits to Bohemian Switzerland National Park, the iconic Pravčická Gate sandstone arch, Edmund’s Gorge boat ride, and Prague’s historic center, providing a blend of outdoor exploration and cultural discovery.
For travelers looking to experience the very best of Czechia in one journey, the Fairytale Czechia Package, starting from AED 5,499 per person, combines Prague’s architectural treasures with a scenic excursion to Karlovy Vary and guided visits to Prague Castle and Lobkowicz Palace. Designed as a comprehensive introduction to Czechia, the package offers a seamless blend of history, culture, and leisure.
The joint marketing campaign will highlight Czechia’s rich heritage, UNESCO-listed sites, spa and wellness traditions, outdoor experiences, gastronomy, and family-friendly attractions through engaging digital storytelling and destination-focused promotions. In addition to Prague’s iconic attractions, the campaign will showcase emerging experiences such as cycling routes through Southern Moravia’s vineyards, wellness escapes, and regional cultural discoveries, encouraging repeat visits and longer stays across the country.
Commenting on the partnership, representatives from Visit Czechia emphasized the growing importance of the GCC as a source market and noted the increasing interest among regional travelers for authentic European experiences that combine culture, nature, luxury, and wellness. Through its collaboration with Cozmo Travel, Visit Czechia aims to make destination information and travel planning more accessible while inspiring travelers to explore beyond traditional European itineraries.
Cozmo Travel highlighted Czechia’s continuing appeal among GCC travelers and reaffirmed its commitment to delivering innovative travel experiences through its extensive regional network. By integrating destination marketing with bookable holiday products, the company aims to convert travel inspiration into confirmed bookings while providing customers with end-to-end travel services, including flights, accommodation, sightseeing, visa assistance, and personalized travel planning.
The campaign will run throughout the key travel booking and holiday periods, with all featured Czechia packages available for booking through Cozmo Travel’s retail outlets, contact center, and online platforms.
For bookings and enquiries: www.gocozmo.com
About Czechia
Czechia in Central Europe is a country that’s known for over twelve hundred castles, sixteen UNESCO World Heritage Sites, natural healing waters and traditional European thermal spas, sophisticated crystal design and glassworks with a long history. The country has mild climate and cozy atmosphere, with well-preserved architecture across the ages, gentle rolling hills, deep green forests and natural lakes creating unique landscape. There is lot more to be discovered beyond the “crown jewel” of the destination – Prague- like the famous spa triangle in Western Bohemia (Karlovy Vary being the most known), Czechia has picturesque historical towns like Český Krumlov, Telč, Olomouc. The South Moravian region is a culturally rich destination, with vibrant city Brno as the region capital. Stunning Lednice – Valtice complex in vicinity. Embrace the magic of Czechia and explore a realm of cultural wonders and breathtaking beauty.
For more information, check out our website and our Instagram:
https://www.visitczechia.com/en-us ; https://www.instagram.com/visitczechia_ar/
About VFS Global Tourism Services
VFS Global has established its regional and global footprints in the space of tourism services, complementing its core visa services business. With 16 years of experience, the Tourism Services Unit has served more than 25 destinations. The team partners client destinations, across different countries, to enable the achievement of their travel and tourism promotional objectives and business targets. We specialize in destination representation, outsourced tourism office management and trade support services for national tourism authorities from client governments. We facilitate them in a wide range of destination promotional activities.
Some of the key services include dedicated tourism support offices, destination training, product development, B2B roadshows & workshops, consumer events, digital campaigns, MICE engagement program, public relations and e-learning modules. The team is able to partner client destinations across different countries to deliver the desired tourist arrival and spend targets.
About VFS Global
As the global leader in trusted technology services, empowering secure mobility for governments and citizens, VFS Global embraces technological innovation, including Generative AI, to support governments and diplomatic missions worldwide. The company manages non-judgmental and administrative tasks related to applications for visa, passport, and consular services for its client governments, increasing productivity and enabling them to focus entirely on the critical task of assessment.
With a responsible approach to technology development, adoption and integration, the company prioritises ethical practices and sustainability while serving as the trusted partner to 71 client governments. Operating over 4,200 Application Centres in 169 countries, VFS Global has efficiently processed more than 557 million transactions* since 2001.
Headquartered in Zurich and Dubai, VFS Global is majority owned by Blackstone, the world’s largest alternative asset manager, along with minority shareholders including Swiss-based Kuoni and Hugentobler Foundation, Singapore based Temasek and UAE based Dubai Holdings.
* Comprising 344.15 million transactions by VFS Global and 212.94 million transactions by CiX Citizen Experience