Beirut, Lebanon – September 13, 2019.  Samsung Electronics Levant and Cherfane, Tawil & Co. (CTC), Samsung’s exclusive agent and distributor in Lebanon, announced an initiative to make the worldwide best-in-class Samsung QLED 4K TV accessible to Lebanese consumers.

Run under the QLED 4K TV’s slogan “A Billion Shades of Colors”, the attractive offer proposes the Samsung Q60R TV model at an irresistible benefits/price ratio.

At the core of the TV’s technology is the 4K resolution, which provides intelligent performance improvement and optimizes viewing conditions. The resulting unmatched picture quality, at a color volume of 100%, comes from the future of TV as innovated by Samsung.

Expanding on the benefits tagged to the QLED 4K Q60R TV model, Mr. Eddy Cherfan, CEO of Samsung CTC, said, “The model on offer provides the viewer with the revolutionary experience of watching everything brilliantly through Samsung’s Quantum Dot technology which emits one billion shades of colors.” He added, “Seeing is believing!”

Mr. Jay Kim, Country Manager of Samsung Electronics Lebanon, added: “The Samsung QLED Q60R TV model is equipped with Samsung 4K AI Processor which allows an adaptive mode for Brightness, Sound, and Volume entirely run by artificial intelligence, thus taking the content viewed in real time to optimum levels.”

Showroom visitors are bound to also discover a host of other advanced features which Samsung’s QLED 4K TV boasts, including:

Ambient Mode: The blank screen can be transformed into a meaningful lifestyle screen.

Universal Guide: The viewer’s favorite content can be curated in one place.

Real Game Enhancer: More controls with smooth motion and lifelike images empower the player to win more games.

Wide Viewing Angle: Brilliant color is ensured from every view, even when watching from the side.

Clean Cable Solution: Cable management eliminates clutter.

All in all, Samsung Electronics and Samsung CTC have packaged their QLED 4K TV offer to provide the Lebanese households with the chance of a lifetime to step into the age of immersive TV at its best, and at a cost-effective incentive for that matter.


Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at

Samsung Electronics Levant LLC

Established in 2009, the Samsung Electronics Levant (SELV) Head Office operates in Jordan as a subsidiary of the Samsung Electronics MENA Headquarters based in Dubai, offering consumer electronics to all five countries within the Levant region: Jordan, Palestine, Lebanon, Syria, and Iraq.


Facebook: @SamsungLebanon

Instagram: @SamsungLevant


From its inception four decades ago, Cherfane, Tawil & Co. (CTC) has grown to become the leading distributor of Consumer Electronics and Household Appliances nationwide in Lebanon. CTC is the sole and exclusive distributor of a holistic and consolidated portfolio of products and services in those categories, under the Samsung umbrella. With a mission to be the premier partner of choice for its customers, suppliers, employees, and shareholders by accelerating their success through its technology, marketing and distribution resources, CTC is powered by a vision to be the best Samsung consumer electronics distributor in the region by maintaining excellent service, offering technical expertise, providing the best products and services, and meeting the challenges of its customers’ needs.


Facebook: @SamsungCTC

Instagram: @SamsungCTC


Related posts