Innovative BESPOKE refrigerator line up provides customizable solution for Lebanese consumers
The new premium built-in lineup features sleek design and cutting-edge innovation
Beirut, Lebanon — January 6, 2020 — Samsung Electronics, Co., Ltd. opens a new era of kitchen design in the Lebanese market with the introduction of its new BESPOKE refrigerator lineup and the first product in its new premium built-in lineup—the Dual Cook Steam oven, after showcasing them in 2019 at IFA, the world’s leading trade show for consumer electronics and home appliances
“Modern consumers have a preference for built-in style kitchens and a desire to reflect the family’s identity and personal taste in their interior design,” said Harry Choi, Corporate SVP, Head of Design Team, Samsung Electronics. “We are excited to see how Samsung’s new lifestyle innovations of quality craftsmanship and innovations such as the BESPOKE satisfy the unique needs of each household.”
Catering to personal tastes with BESPOKE
Samsung’s BESPOKE lineup is a new category of refrigerators that allows users to set up their kitchen in a customized style, much like built-in appliances. They are kitchen-fit, meaning they can fit into most contemporary kitchens seamlessly while maintaining the built-in look which is a whole new category option in the market.
The new BESPOKE refrigerator lineup incorporates a modular design and offers 8 different types, ranging from 1-door to 4-door units. With the ability to configure BESPOKE in many ways, consumers can enjoy the flexibility of tailoring their fridge to their lifestyle and design needs.
Consumers can also create kitchen space that is uniquely their own. For the front panel, consumers can choose from three different materials—cotta metal, satin glass, and glam glass—and multiple color options. Cotta is available in Charcoal, White, and Mint, while the popular Satin Glass comes in matte colors of Gray, Navy, Coral, and Yellow. Glam glass offers a glossy finish in either white or pink. In addition to the color, and finish, consumers can also choose overall interior design concept they want.
More built-in offerings for consumers
Samsung also prepared a new premium built-in kitchen lineup for modern consumers in 2020 that includes an oven, hood integrated induction, dishwasher and refrigerator. Its traditional yet bold, simple but daring design, along with its outstanding functionality, will capture the consumer’s attention.
The first product in the lineup, which was unveiled at IFA 2019, is the Dual Cook Steam oven. It boasts a modern design that provides outstanding flexibility with multi-cooking abilities. The oven is aligned vertically and incorporates textured surfaces with a new user interface that adds a new level of design intrigue. And with its Dual Cook Steam feature, it can simultaneously cook with convection in one compartment and with steam in the other.
Both the BESPOKE refrigerator and the new premium lineup of built-in appliances are available in Satin Glass material, with a texture that is chic, anti-glare, and blends into any space for a beautiful ambient look. This effect is even more noticeable when a Satin Glass BESPOKE and the new built-in appliances are placed side-by-side.
Both the BESPOKE Lineup and the Dual Cook Steam oven can be viewed at the showrooms of Cherfane, Tawil & Co. (CTC), Samsung’s exclusive agent and distributor in Lebanon.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at http://news.samsung.com
About Samsung Electronics Levant LLC
Established in 2009, the Samsung Electronics Levant (SELV) Head Office operates in Jordan as a subsidiary of the Samsung Electronics MENA Headquarters based in Dubai, offering consumer electronics to all five countries within the Levant region: Jordan, Palestine, Lebanon, Syria, and Iraq.
Website: www.samsung.com/levant
Facebook: @SamsungLebanon
Instagram: @SamsungLevant
ABOUT CHERFANE, TAWIL & CO. (CTC)
From its inception four decades ago, Cherfane, Tawil & Co. (CTC) has grown to become the leading distributor of Consumer Electronics and Household Appliances nationwide in Lebanon. CTC is the sole and exclusive distributor of a holistic and consolidated portfolio of products and services in those categories, under the Samsung umbrella. With a mission to be the premier partner of choice for its customers, suppliers, employees, and shareholders by accelerating their success through its technology, marketing and distribution resources, CTC is powered by a vision to be the best Samsung consumer electronics distributor in the region by maintaining excellent service, offering technical expertise, providing the best products and services, and meeting the challenges of its customers’ needs.