11July 2021: PwC Middle East announced a partnership with Cybernetica – an established provider of mission critical systems for a smart and secure world – a step to further accelerate, facilitate and drive the delivery of high quality digital consulting services in the Middle East region.
Cybernetica has nearly 25 years of operational experience having advised public and private sector clients on a range of digital initiatives. This includes experience in Estonia and the GCC, having delivered a state-of-the-art port radio communication system to one of the largest container ports in the world and the biggest in the Middle East.
Additionally, PwC announced a set of new commitments as part of their new strategy, The New Equation, to further invest in their digital capabilities through strategic alliances and emerging technologies.Together with PwC’s commitment to the region’s digital transformation journey, the partnership with Cybernetica complements PwC’s Digital and Technology services portfolio, and will provide clients with access to Estonia’s experience in successfully leveraging best-in-class technologies across a range of areas including services digitisation, emerging technologies, blockchain, Government Service Bus, data governance and standards, etc.
“The impact of digitisation is tremendous and implementing the right solutions is key to helping governments and businesses in the Middle East enhance their operations in the way they deliver services. Our partnership with Cybernetica allows us to jointly deliver a sustained, impactful experience” commented Waddah Salah, PwC ME Managing Partner, Clients, Markets & Platforms and Middle East Consulting Leader.
“PwC Middle East is renowned and trusted in the market and we’re glad that behind this partnership announcement is already a well-established collaboration between us. Cybernetica has successful client relations in the region, now through our partnership with PwC as one of the largest consultancies in the region, we can provide better value for our joint customers.” stated Oliver Väärtnõu, CEO at Cybernetica during the signing ceremony which was attended by HE Siim Sikkut – Estonian Government Chief Information Officer, HE Jaan Reinhold, Ambassador of Estonia to the UAE, Ege Devon, Enterprise Estonia GCC, Riyadh AlNajjar, PwC KSA Country Senior Partner, and Fadi Komati, PwC Partner, Digital Strategy.
The move further boosts PwC’s investments into digital and technology consulting and implementation, which form a growing part of the firm’s Consulting practice. The practice provides industry-focused services for private and public sector clients, with over 1300 consultants in the Middle East including 400 technology experts and continues to develop and grow its offering. Recently, it acquired Tyconz’s Enterprise Business, a SAP gold partner with a solid track record in end-to-end SAP service offerings including implementations, developments, training and support in the MENA region. PwC also launched a digital Experience Centre in Dubai, UAE, to allow clients across the Middle East to experience its human-led tech-powered offering in an immersive, hands-on environment.
