An advanced American technology, deployed by police forces, law enforcement agencies, governmental institutions and political campaigns, is now available to organisations and businesses in Lebanon and Syria through NOISE PR Firm
Beirut – August 31, 2026: NOISE PR Firm, a company specialising in public relations and strategic communications, announces the signing of a strategic partnership with SOLV Technology, developer of the SOLV platform — one of the most advanced geo-targeted digital communication technologies in the world — becoming its exclusive representative in Lebanon and Syria.
This partnership grants organisations, businesses, banks, fintech companies, universities, non-governmental organisations, communication agencies, governmental institutions, political parties and event organisers access to an unprecedented digital communication platform, capable of delivering messages to a targeted audience with extreme geographic precision, record-breaking speed, and real-time measurability.
SOLV is an American company specialising in large-scale geo-targeted digital communication technologies. Unlike traditional advertising platforms that rely on social networks, subscriber bases or digital platform algorithms, SOLV enables any organisation to reach smartphones located within a defined geographic area directly, through thousands of websites and applications that individuals use daily — with no prior subscription or account following required.
The platform offers the ability to target any geographic area, from an entire country to a city, a district, a neighbourhood, a specific street, a shopping centre, a university campus, or even a zone of just one kilometre in radius. Within seconds, digital advertising becomes visible on smartphones present within that area, with a guaranteed and measurable number of impressions.
The power of SOLV lies in its advanced geo-targeting engine, which identifies in real time the smartphones present within the desired geographic perimeter, then distributes digital messages through a vast network of thousands of the most widely used news, sports, commercial and entertainment websites and applications — ensuring broad reach and high effectiveness without any reliance on social media.
The platform’s strength extends beyond audience reach to the ability to measure performance with extreme precision. Following any campaign, the client receives detailed data on the actual number of impressions, the geographic areas reached, the number of clicks, engagement rates, and conversion measurement — whether that takes the form of a website visit, the opening of a social media page, a conversation initiated via WhatsApp, a phone call, or any other action pre-defined by the client through the call-to-action (CTA) button.
The economic model adopted by SOLV is among the most competitive in the digital communication sector. At a rate of only $5 per 1,000 impressions (CPM), it is possible to launch a campaign targeting 100,000 impressions for approximately $500, or 1,000,000 impressions for approximately $5,000, or 5,000,000 impressions covering the entire Lebanese territory for approximately $25,000. This model makes SOLV one of the most advanced, reliable and cost-efficient digital communication technologies available, delivering an unprecedented level of precision, measurability and return on investment compared to many traditional advertising tools.
SOLV has proven its effectiveness in some of the world’s most demanding political, institutional and security environments. During the 2024 UK General Election, the Liberal Democrats used the platform to manage more than 270 independent geo-targeted campaigns, achieving the best electoral result in the party’s modern history, with its number of parliamentary seats rising from 8 to 72. Moreover, more than 26 police forces in the United Kingdom — representing over half of the country’s territorial forces — hold active accounts on the SOLV platform, including the Metropolitan Police, alongside law enforcement agencies and governmental institutions in the United States, Canada, Australia and New Zealand, which deploy it for public safety, awareness campaigns, missing persons searches, community outreach and governmental communication.
Dr Georges Najm, Founder and Chief Executive Officer of NOISE PR Firm, stated: “What we are introducing today is not merely a new advertising platform — we are bringing a new generation of digital communication tools into Lebanon and Syria. This is a genuine revolution in how audiences are reached, in the speed at which campaigns are executed, in the precision of targeting, and in the ability to measure results at a level that was simply not available before.”
He added: “It is an honour for us to be the company introducing this technology to Lebanon and Syria, particularly in light of the immense opportunities presented by the Syrian market as it progressively opens to the global economy. We are convinced that SOLV will transform the rules of communication and advertising in the region, as it combines exceptional performance, high reliability and a cost structure that makes it accessible to large organisations and startups alike.”
He continued: “What also sets SOLV apart is the level of trust it commands. I personally know the founders and the technical team who developed this technology, and I understand the depth of expertise behind it. When a platform has been built with the contribution of experts and former officers from prestigious Western military and security institutions, and is then adopted by police forces, law enforcement agencies and governmental institutions in some of the world’s most advanced countries, that in itself stands as powerful testimony to its quality and reliability.”
He concluded: “What is also remarkable is how easy it is to test this technology. Any organisation can launch a pilot campaign for just a few hundred dollars within a small geographic area and measure its results with complete accuracy. I am certain that anyone who tests SOLV will quickly discover that it reaches more people, in less time, with greater precision, at lower cost — while providing full visibility into the real impact of every dollar invested. I believe this technology will bring about a fundamental transformation in the practices of communication, marketing and advertising in Lebanon and Syria in the years ahead.”
Through this partnership, NOISE PR Firm targets multiple sectors, including financial technology (FinTech), banking, telecommunications companies, technology firms, universities, educational institutions, non-governmental organisations, international organisations, communication agencies, hospitality and distribution groups, event organisers, as well as political campaigns and governmental institutions.
About NOISE PR Firm: a company specialising in public relations and strategic communications, headquartered in Beirut with an operational office in Paris and an active presence across the Middle East, Europe and a number of international markets. The company serves governments, public institutions, local and international businesses, business leaders and international organisations across the fields of strategic communication, media relations, crisis management, public affairs, reputation management, content creation and integrated communication consulting. NOISE PR Firm is recognised for its ability to manage sensitive and complex mandates with professionalism, transforming challenges into compelling messages, effective media presence and measurable strategic outcomes.
Phone: 00 961 3 944 111