VOX Cinemas Celebrate Another Successful Year in Lebanon

Beirut, February 2, 2015: Majid Al Futtaim, the leading shopping mall, retail and
leisure pioneer across the Middle East and North Africa, today announced that
VOX Cinemas Lebanon, the country’s preferred cinema operator has enjoyed the
highest attendance at any cinema in Lebanon in 2014, and is celebrating another
successful year of achievements, cutting edge innovation and great moments
shared with the community, in both Lebanon and the Middle East.
With an aggressive growth plan, engaging cinematic concepts that exceed
international standards, extensive dining choices and top class movie content,
VOX Cinemas Lebanon has transformed the panorama of cinema in Beirut and
across the region. All these have set new standards of cinematic entertainment,
bringing a first-class cinema experience to movie fanatics.
Cameron Mitchell, CEO of VOX Cinemas at Majid Al Futtaim – Majid Al
Futtaim Cinemas stated, “In line with our corporate vision to create great
moments for everyone everyday by providing premium cinema-going
experiences across the MENA Region, we recently announced a 200 million US
dollar investment to develop 12 more cinemas in the Middle East: an emphatic
growth strategy that will see over 200 screens across our circuit by the end of the
year, making us the leading cinema with the largest market share in the Middle
East.”
VOX Cinemas Lebanon is dominating the cinema sector with 15 screens, and the
highest location market share in the country, and the company is already planning
renovations and enhancements to the City Centre Beirut location in 2015.
“We are driven by passion for movies and a mission to entertain film fans
everywhere”, said Patrick KARAM, Marketing Manager at Majid Al Futtaim –
VOX Cinemas Lebanon. “We have hosted over 30 major movie premieres in
2014, in collaboration with major studios, rolling out the red carpet and attracting
local celebrities. We also launched the Movie Gift Card in December, which can
be used to purchase movie tickets as well as food and beverage. The VOX Movie
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Gift Card is the ideal gift for a special occasion or can simply be used to share
love, drama, action, mystery and much more with friends and family”, he added.
VOX Cinema Lebanon’s extravagant movie experience also includes extensive
dining options, and in order to satisfy the cravings of their customers, VOX has
successfully signed partnerships with Lebanon’s leading brands such as AN
Boukhater, Sony Lebanon, Khoury Home, Roadster Diner, Zaatar W Zeit and
Crepaway.
Aside from raising the benchmark of cinema standards in Lebanon and across the
Middle East, VOX Cinemas Lebanon also invests in its local communities by
developing all-year-round partnerships with major NGOs such as “Donner Sang
Compter”, an organization with a mission to provide blood to people in need.
Owned and operated by Majid Al Futtaim Cinemas, the cinema arm of the wider
Majid Al Futtaim Ventures group of businesses, VOX Cinemas continually
strives to meet the vision of our owner, Mr. Majid Al Futtaim whose goal is to
“Create great moments for everyone, everyday” across the shopping mall, hotel,
entertainment and retail businesses. In order to exceed the customers’
expectations and to provide them with an unforgettable movie and entertainment
experience, VOX Cinemas Lebanon has a bouquet of unrivaled cinema concepts:
VOX MAX: The biggest cinema experience with a high definition 20 meter
screen, DepthQ 3D projection system and a Dolby® Atmos™ Sound system that
delivers a more natural and realistic sound field, transporting audiences into the
movie story with a lifelike sensory experience.
VOX GOLD: Luxury cinemas. VOX GOLD’s intimate cinema halls yield
exceptional comfort and relaxation, each hall being equipped with fully reclining
VIP seating, an extensive restaurant-style menu from the VOX Café and a waiter
service that extends into each of the 4 VOX GOLD auditoriums. Combined with
this, the VOX GOLD offers an intimate cinema environment that offers
exceptional personalized services to individual moviegoers.
MyVOX: The only boutique-sized cinema exclusively designed to host private
events ranging from birthday parties, private screenings of the latest blockbusters
to privately watching the football finals or even a video gaming tournament
among competitive friends.
Aside from introducing innovative concepts, VOX Cinemas Lebanon offers an
exquisite choice of delicacies and beverages at the VOX Café and Candy Bars, as
well as hassle-free ticketing options whereby customers can avoid queuing by
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purchasing tickets in advance at www.voxcinemas.com, on the mobile app or,
using express kiosks located in the cinema lobby.
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