Beirut, 16thof June 2014 –HST Co. has proudly announced the opening of its latest Timberland store in City Centre Beirut, in an event held on Thursday 5th of June 2014 which coincides with World Environment day.
The opening was attended by media and bloggers, and constituted of multiple activities relating to the brand’s global standards of preserving the environment. Upon arrival, guests were asked to write on a board the eco-conscious habits they apply in their everyday lives, in addition to participating in the “Timberland Eco-Tree” activity which entailed creating word mosaic that later formed into the Timberland logo. Guests got to thinking of inspirational and earth-related words that a local artist then used to create a canvas of the Timberland logo. All attendees were delighted to have been a part of a great and beautiful work of art, making the word mosaic activity all the more rewarding.
Commenting on the occasion, Mr. Jamil Rayess, General Manager of HST Co. said:“As HST Co., we greatly value the environment in which we live in, and are therefore proud to be the distributors of a brand that is as committed and passionate about preserving the environment in communities all over the world.” “The opening of our latest Timberland store is part of our strategy to grow the presence of this exclusive brand, especially since the Lebanese are known for their love of the great outdoors,” he concluded.
Guests got the chance to see the all-new Timberland store at City Centre Beirut which follows the brand’s international standards, being built and designed with the environment in mind. The event’s earth mood was reflected in the décor, catering and giveaways which included non-chemical organic products. With Timberland’s wide collection of footwear, outdoor apparel and accessories for men, women, and children alike, everyone could find the perfect outfit for any of their chosen adventures.
Timberland stores are available at City Mall Dora, Beirut Souks, Kaslik, and now City Centre Beirut.