Focus on ‘building happiness and prosperity’ to enhance the wellbeing of citizens, residents and visitors
Dubai, 26 September 2022… Nakheel, the Dubai-based world-leading master developer, has unveiled a compelling positioning and new brand promise for its next phase of growth. Supporting the Dubai 2040 Urban Master Plan, which aims to enhance people’s happiness and quality of life, Nakheel will focus on ‘building happiness and prosperity’’.
Reinforcing Dubai as a global destination of choice and positioning the emirate as the best city to live in the world, Nakheel will further support the Plan’s goals of providing the highest standards of urban infrastructure and facilities, developing vibrant and inclusive communities, fostering greater economic activity and positioning Dubai as an aspirational city to visit, live and thrive in.
Nakheel is synonymous with Dubai’s journey of growth, developing landmarks including Palm Jumeirah, The Palm Tower and Palm West Beach. By focusing on ‘building happiness and prosperity’, the Nakheel re-brand reflects its focus on the wellbeing and quality of life for citizens, residents and visitors, enhancing communities and building for Dubai’s future, whilst curating meaningful and rewarding experiences.
Naaman Atallah, Chief Executive Officer at Nakheel, said: “This is an exciting transformational phase for Nakheel. As experts in waterfront living, we have delivered and continue to deliver on the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai.”
“Nakheel is a pioneer in innovative developments, such as Palm Jumeirah, now a destination within a destination. The re-brand is a natural evolution, whereby we will focus even more on our customers, offering exceptional brand value and creating stronger, more engaging relationships by becoming partners in their experiences. At the same time, we will continue to transform land and water into vibrant, sustainable cities through our internationally recognised developments and unrivalled experiences for all. We are building today for a better tomorrow.”
Nakheel will continue to provide its citizens, residents and visitors with the highest standards of living through safe and secure communities with a wealth of amenities, access to waterfront experiences and open green spaces. Nakheel’s beautifully designed developments serve to reflect enhanced lifestyles and enable residents to call Dubai home.
The Nakheel re-brand campaign will be visible across multiple communication channels including digital, outdoor and social. This multi-format is designed to resonate with residents and visitors, reflecting their own experiences in Dubai, or aspirational experiences they would like to embark upon.
With a strong portfolio of developments as well as an exciting pipeline, Nakheel will continue to provide experiential living, ‘build happiness and prosperity’, and attract best-in-class global brands to enhance the quality of life of those visiting and living in Nakheel’s developments, and in Dubai.
About Nakheel (www.nakheel.com)
Dubai-based Nakheel is a world-leading master developer whose innovative, landmark projects form an iconic portfolio of master communities and residential, retail, hospitality and leisure developments that are pivotal to realising Dubai’s vision. Nakheel’s waterfront projects, including the world-famous, award-winning Palm Jumeirah, have added more than 300 kilometres to Dubai’s original, 70km coastline, paving the way for the development of hundreds of seafront homes, resorts, hotels and attractions.
Nakheel’s master developments span 15,000 hectares, accommodate nearly 300,000 people and provide a growing range of destinations, attractions and facilities for Dubai’s citizens, residents and tourists. They include Palm Jumeirah, The World, Jumeirah Islands, Jumeirah Park, Jumeirah Village, Al Furjan, The Gardens, Discovery Gardens, Jebel Ali Village, Dragon City, Nad Al Sheba Villas, Warsan Village, International City and Dubai Islands.
Nakheel Malls owns and operates a diverse range of world-class retail experiences with a distinct portfolio of iconic lifestyle, shopping, dining and entertainment destinations across Dubai. Palm Jumeirah is home to The Pointe, featuring the world’s largest fountain, The Palm Fountain, as well as Nakheel Mall, Golden Mile Galleria, Club Vista Mare, The Palm Monorail, Palm West Beach, and the recently opened observation deck, The View, at the top of The Palm Tower. Nakheel Malls’ expanding portfolio also includes distinguished, large-scale shopping centres such as Ibn Battuta Mall, Dragon Mart, Souk Al Marfa and Circle Mall, and retail Pavilions at six Nakheel residential communities. Upcoming projects include Souk Warsan and Al Khail Avenue.
Nakheel Hospitality’s project portfolio includes a diverse range of hotels and resorts, including five star, luxury establishments, family-friendly resorts and stylish, modern hotels: The St. Regis Dubai, The Palm, Premier Inn Ibn Battuta Mall, Avani Ibn Battuta, ibis Styles Dragon Mart, Premier Inn Dragon Mart, Riu Dubai and the Centara Mirage Beach Resort Dubai.
Nakheel Home Rental’s portfolio currently comprises more than 16,500 villas and apartments at The Gardens, Discovery Gardens, Al Furjan, Nad Al Sheba Villas, Palm Jumeirah, Badrah, Veneto and International City.