Pepe Jeans: From the heart of London to Beirut

Beirut, November 26, 2015: HST Co. is pleased to announce the opening of the first Pepe Jeans store in Beirut. Key members of the press, bloggers and fashion influencers all gathered at Citymall Dora to celebrate the essence of denim wear coming straight from the heart of London.

Within an indie vintage atmosphere, with music, drinks and a London vibe; guests browsed through the latest collection of Pepe Jeans, including apparel and footwear for men, women and children. Starting in 1973 in London, Pepe Jeans has grown to an international brand located in 80 countries and is known for being one of the biggest brands in denim.

Mr. Jamil Rayess, General Manager of HST Co. commented on the occasion: “Being a leader in the retail industry, means continuous innovation and progress and this is exactly what we do at HST Co. We are proud that our growth has been constant and that we have continued to add leading international brands to our portfolio; the latest being Pepe Jeans London.”

The expansion plan for Pepe Jeans carries on till the end of the year, with the second location set to open in Dunes Center Verdun this December.

HST Co. continues to be a leading regional company, bringing international brands from around the world, catering to all tastes and trends.


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