Beirut, September 13 – L’Oréal Paris hosted 80 prominent influencers and media representatives at Home Sweet Home Beirut in celebration of their latest guilt-free product ranges from Hair, Skin and Beauty.
In every corner of the café, invitees interacted with creative displays, a cooking class, makeover stands and even a mini-spa!
To put things in context, an Instagram worthy photo booth including a bathtub was installed in a green space, dedicated to Elvive Low Shampoo, the 1st sulfate free and foam free shampoo. Professionals were introducing this 3 in 1 innovation to guests after which they offered them the Low shampoo that is most suitable for their hair need.
The skin corner presented guests to L’Oréal Paris’s Clay masks, treating different types of skin and lifestyles in a fun & multifunctional way. Those who wished even got a facial by a skin professional and giveaways for home use!
Last but not least, an entire setup was put in place to display the brand’s latest “Les Chocolats” lipsticks! Smelling exactly like chocolate, the entire concept around this range revolved around chocolate indulgence guilt free! Besides the delicious desserts, Maman Chocolat was invited to host a chocolate cooking workshop with Daniela Rahme, the brand ambassador, as her sous-chef! She dedicated several recipes to her favorite shades contrasting guilty and non-guilty pleasures!
Members of the press, bloggers and influencers came, saw and indulged in the tastiest dishes and uplifting makeovers and treatment! #lorealparis #lorealguilfreepleasures