The annual Pikasso d’Or Awards, a competition showcasing the best work in Out Of Home advertising and creativity announces its 2014 winners. Embodying creative excellence and producing breakthrough work in the advertising industry, the honorees were celebrated during the 22th annual Pikasso d’Or Awards Ceremony in the presence and under the auspices of HE Mr. Michel Pharaon, Minister of Tourism on Thursday February 19 at O1NE, in Beirut.
Pikasso invited the ‘who’s who’ of the industry in Lebanon and Iraq including leading advertising agencies, clients, as well as media representatives.
All winners were chosen by the Pikasso d’Or International Grand Jury of 7 leading creative professionals: Mr. Alain Weill, President of the Jury, Mr. Andrew Rawlins, General Secretary; Mr. Samer Younes, Executive Creative Director at M&C Saatchi; Mr. Alain Shoucair, Regional Executive Creative Director at Drive Dentsu; Mr. Wissam Matar, Creative Director of FP7 Beirut; Mrs. Dina Fawakhiri, Creative Director of Wunderman Jordan and Mr. Cherif Medjaoui, Creative Director of Ganfood Algeria.
Out-of-Home has never been more exciting withPikassodemonstrating a new level of innovation through the Mobile Bridge Interactive platform. Other new launches this year include: the iconic to become CANAL 8Large format Digital network and the Malls Channelof LCD screens.
For this 22nd edition of the Pikasso d’Or 2014, 306 visuals were presented by 33 agencies and selected for the following categories:
- Best use of creativity in Out-Of-Home campaign
- Best use of Supersize format in outdoor
- Best use of Mall Advertising
- Best use of Digital Out-Of-Home in DOOH
In addition, there was a Citizen Billposter Award for the most effective and forward-thinking campaign for a great cause billposted free of charge on Pikasso networks as part of its ongoing CSR program.
LEBANESE CHAPTER
THE RESULTS OF THE PIKASSO D’OR2014:
AWARD | CLIENT | AGENCY |
NETWORK CATEORY | ||
PIKASSO D’OR | M.O.GANDOUR AND SONS | PUBLICIS |
PIKASSO D’ARGENT | NEUC | DRIVE DENTSU BEIRUT |
PIKASSO DE BRONZE | LEBANESE ARMY FORCES | PHENOMENA |
MULTIVISUAL AWARD | TSC PLUS | PUBLICIS |
DIGITAL CATEGORY | ||
DIGITAL GOLD | DIAGEO | H&C LEO BURNETT |
DIGITAL SILVER | SCHOLL | IMPACT BBDO BEIRUT |
DIGITAL BRONZE | BEAUTY TECH | IMPACT BBDO BEIRUT |
SUPERSIZE CATEGORY | ||
SUPERSIZE GOLD | EXOTICA WEDDINGS | LEO BURNETT |
SUPERSIZE SILVER | EXOTICA FATHER’S DAY | LEO BURNETT |
SUPERSIZE BRONZE | BRASSERIE ALMAZA | INTERMARKETS BEIRUT |
MALL CATEGORY | ||
MALL GOLD | LE MALL | M&C SAATCHI MENA |
MALL SILVER | BEAUTY TECH | IMPACT BBDO BEIRUT |
MALL BRONZE | BYBLOS BANK | FP7 BEIRUT |
CITIZEN BILLPOSTER CATEGORY | ||
CITIZEN BILLPOSTER AWARD | LBCI | M&C SAATCHI MENA |
IRAQ CHAPTER
For Pikasso d’Or 2014 Iraq, 36 posters (23 campaigns) were presented by 6 agencies.
THE RESULTS OF THE PIKASSO D’OR2014:
AWARD | CLIENT | AGENCY |
NETWORKS CATEGORY | ||
PIKASSO D’OR | ZAIN IRAQ | JWT IRAQ |
PIKASSO D’ARGENT | PEPSI | IMPACT BBDO BEIRUT |
SUPERSIZE CATEGORY | ||
SUPERSIZE GOLD | ASIACELL | LEO BURNETT |
SUPERSIZE SILVER | ASIACELL | LEO BURNETT |
SUPERSIZE BRONZE | ZAIN IRAQ | JWT IRAQ |
The Pikasso d’Or Jordan Chapter for 2014 will be held in Amman on Monday February 23rd, 2015 at the Four Seasons Hotel and the Lawhat d’Or 2014, in Algier on Tuesday, March 3rd, 2015 at the Hilton Hotel.