Beirut, 2 July 2018: Embodying the Dewar’s motto “live true” spirit, the brand’s Doers Club kicked off its first event for the summer season with its launch on June 28th, bringing together passionate and single-mindedly driven individuals like its founder, Tommy Dewar, in a series of events to celebrate living true to oneself.
Hosted at the trendy Garden State venue, the Doers Club premiere attracted the city’s passionate and driven set to a trendy evening of music, local acts, delectable gourmet street food and delicious Dewar’s cocktails in an all-new drinking experience. The night of celebration brought together talented local stand-up comedians from ‘awk-word’, starring Ali Jaam, John Achkar, Mhamad Baalbaki, Michele Nehme, Nour Hajjar, Wissam Kamal, and hosted by Shaden Esperenza. This line up of stand-up talents entertained a crowd of influencers, media people and bloggers who came to share the vibrant Dewar’s live true experience.
The Doers mingled and sampled freshly cooked food from the live station, along with special Dewar’s cocktails such as “Dramble” and “Highball”, featuring a whisky flight of the double aged Dewar’s 12 Year Old. The rich flavored double aged 12 year old Dewar’s is an innovative blend that is marked by its impeccable smoothness, giving the whisky its depth of character. The menu for the night comprised of mouth-watering gourmet street food expertly prepared by Black Cap Atelier to match the complex honeyed, fruity and floral flavors of Dewar’s for a perfectly balanced gastronomical pairing.
The double ageing skills pioneered by Tommy Dewar, 100 years ago, is a testimony of the longstanding heritage for pursuit of passion and quality of the Dewar’s whisky house. Since its inception in Scotland, John Dewar & Sons has grown to a popular global brand, receiving numerous awards and continues to be the eighth largest blended whisky brand in the world.
Dewar’s Doers Club was a night of indulgence made special by its rich program and unusual guests. The event is set to become a staple through the summer, with five upcoming editions of the Doers Club launching in Beirut in the coming weeks. The second Doer’s Club edition will take place at the Garden State hosting The Beirut Groove Collective on the 12th of July. Visit: ihjoz.com/events/3406-the-doers-club to buy your tickets today.
DEWAR’S BRAND INFO
DEWAR’S is famed the world over for quality blended whiskies and a flair for innovative advertising and promotions. Today DEWAR’S is one of the largest Blended whisky brand in the world, and a top selling Scotch Whisky in the USA.
It was John Dewar’s dynamic sons, John Alexander and Tommy Dewar, who made DEWAR’S an international success. The brothers also founded the Aberfeldy Distillery in 1846, the physical and spiritual home of DEWAR’S, which to this day produces the Single Malt Whisky that lies at the heart of every DEWAR’S blend – Dewar’s White Label, Dewar’s 12, Dewar’s 15, Dewar’s 18 and Dewar’s 25. The Double Aging process sets us apart.
Our full bodied Single Malt is renowned for its rich notes of heather and honey, which can be detected throughout our current portfolio of well-balanced blends. This restless pursuit of quality and an obsession with blending excellence still persists. Today the firm is a world leader and DEWAR’S whisky has become the most awarded blended scotch whisky in the world.
About Bacardi
BACARDÍ, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. Launched in India in 1998, the BACARDÍ brand portfolio comprises more than 200 brands and labels, including: BACARDÍ rum, the world’s best-selling and most-awarded rum, as well as the world’s most-awarded spirit; GREY GOOSE vodka, the world’s leading super-premium vodka; DEWAR’S Blended Scotch whisky, the world’s most-awarded blended Scotch and the best-selling premium blended Scotch whisky in the U.S.; BOMBAY SAPPHIRE gin, the top-valued and fastest-growing premium gin in the world; MARTINI vermouth and sparkling wines, the world’s leading vermouth and the world’s favorite Italian sparkling wines. ERISTOFF vodka, one of the fastest-growing vodka brands in the world; and other leading and emerging brands.
Founded 151 years ago in Santiago de Cuba on February 4, 1862, family-owned BACARDÍ now employs nearly 6,000 people, manufactures its brands at 27 facilities in 16 markets on four continents and sells in more than 150 countries.
Live Life In Colour. LIVE PASSIONATELY. DRINK RESPONSIBLY. BACARDÍ, BACARDÍ UNTAMEABLE AND THE BAT DEVICE ARE TRADEMARKS OF BACARDÍ & COMPANY LIMITED. BACARDÍ, BACARDÍ UNTAMEABLE THE BAT DEVICE AND OTHER MARKS RELATED TO BACARDI GROUP PRODUCTS QUOTED IN THIS PRESS RELEASE ARE TRADEMARKS OF BACARDI & COMPANY LIMITED OR OF OTHER SUBSIDIARIES OF BACARDI LIMITED.