23 April 2019 – The Cannes Lions International Festival of Creativity has today announced the names of nine new Track Ambassadors, tasked with representing the Festival Tracks. The Ambassadors will play a key role for Cannes Lions, helping to steer the future direction of the Festival. They will spearhead, safeguard and advise on their focused Track across the Lions Awards, Festival content programme and related industry agendas.
The Cannes Lions Tracks – Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health and Entertainment – were launched in 2018 to illustrate the core disciplines that underpin the global branded communications industry. The Tracks provide a structure to enable the creative communications community to better navigate the Awards, talks and learning experiences, as well as Cannes Lions expanding digital platform.
Simon Cook, Managing Director, Cannes Lions said, “As the global benchmark for creative excellence, the Lions are a retrospective of the best creative work from around the world, while also setting the future agenda. The Tracks provide a forward-facing overview of what the industry will look like over the coming year and beyond. Our Track Ambassadors will play a critical role, helping us to better reflect the industry and to understand the challenges and opportunities ahead.”
Cannes Lions Track Ambassadors represent the most experienced and esteemed names in the global industry and will be appointed annually from the pool of Cannes Lions Jury Presidents. Throughout the year, the Ambassadors will host track-themed events in their home cities and will lead curated tours of the winning work at the Festival in June.
The 2019 Ambassadors are:
Communication Track:
Margaret Johnson, Chief Creative Officer, Goodby Silverstein & Partners, USA
Film Lions Jury President
This track looks at the big creative idea, where campaigns are brought to life through brilliant partnerships, people and storytelling and includes; Film Lions, Radio & Audio Lions, Outdoor Lions, Print & Publishing Lions, Design Lions, Mobile Lions and Titanium Lions.
Craft Track:
Trevor Robinson OBE, Founder & Executive Creative Director, Quiet Storm, UK
Industry Craft Lions Jury President
The Craft Track focuses on the artistry, skill, talent and flair required to deliver beautifully executed ideas with the power to cut through and bring the creative idea to life and includes; Industry Craft Lions, Digital Craft Lions and Film Craft Lions.
Entertainment Track:
Steve Stoute, Founder & CEO, Translation Enterprises, USA
Entertainment Lions for Sport Jury President
The Entertainment Track celebrates creativity that goes beyond branded communications to create authentic entertainment that engages consumers and impacts culture and includes Entertainment Lions, Entertainment Lions for Music and Entertainment Lions for Sport.
Experience Track:
Daniel Bonner, Global Chief Creative Officer, Wunderman, Global
Creative eCommerce Lions Jury President
Focusing on the powerful brand currency of intelligent customer journeys and immersive experiences The Experience Track includes Brand Experience & Activation Lions and Creative eCommerce Lions.
Good Track:
Jaime Robinson, Chief Creative Officer, Joan Creative, Global
Glass Lions Jury President
The Good Track goes beyond brand purpose to use creative communications to shift culture, create change and positively impact the world and includes Sustainable Development Goals Lions and Glass: The Lion for Change.
Health Track:
Robin Shapiro, Global President, TBWA\WorldHealth, Global
Pharma Lions Jury President
Celebrating creativity in branded communications, The Health Track operates in a highly innovative but fiercely regulated sector which has the unique power to truly change lives and includes Pharma Lions and Health & Wellness Lions.
Impact Track:
John Seifert, Worldwide Chief Executive, Ogilvy, Global
Creative Effectiveness Lions Jury President
This Track celebrates commercial creative effectiveness and the techniques used to measure and impact branded communications and includes the Creative Effectiveness Lions.
Innovation Track:
Bill Yom, Global Creative Director, Cheil Worldwide, Global
Innovation Lions Jury President
The Innovation Track showcases the conception and application of product development, business transformation and the new data-driven, tech-enabled creativity re-shaping the conversation between brand and consumer and includes Innovation Lions.
Reach Track:
Tracey Follows, Founder, Futuremade, Global
Creative Strategy Lions Jury President
The Reach Track recognises the insight, strategy and planning that enables brands to effectively engage consumers, at scale, and be heard amid the ongoing battle for attention and includes the Creative Data Lions, Social & Influencer Lions, PR Lions, Direct Lions, Media Lions and Creative Strategy Lions.
Philip Thomas, Chairman of Cannes Lions, commented, “Our Track Ambassadors have distinguished themselves over the course of their careers. Their advice on the evolution of the Tracks will help to define the future of Cannes Lions and ensure we can better consult with and reflect the industry we serve. We’re truly honoured to welcome them onboard on this exciting new journey for the Festival.”