Audemars Piguet announces the end of its collaboration with the SIHH (Salon International de la Haute Horlogerie) after 19 years of partnership. The manufacture from Le Brassus will attend the SIHH for the last time in 2019.
The evolving nature of the watchmaking industry is such that Audemars Piguet’s business model is changing and the Manufacture has decided to explore new directions in order to forge closer and more direct relationships with end-clients and watch enthusiasts worldwide.
Audemars Piguet would like to thank the SIHH for such an enriching partnership and wishes them all the best for the future,
“To break the rules, you must first master them”
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About Audemars Piguet
Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Since 1875, the company has written some of the finest chapters in the history of Haute Horlogerie, including a number of world firsts. In the Vallée de Joux, at the heart of the Swiss Jura, numerous masterpieces are created in limited series embodying a remarkable degree of horological perfection, including daring sporty models, classic and traditional timepieces, splendid ladies’ jewellery-watches, as well as one-of-a-kind creations.
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