The focus of Another is to make retail exciting again by making each customer feel as if they are walking in a “living magazine” due to it’s structure. Each customer is constantly making editorial choice in fashion, music, lifestyle, & fitness through out their shopping experience all in one place.
Another is unique in the world as for the first time it’s combining all the above elements under one entity. It is designed in partnership with Rabih Geha Architects.
THE IDEA IS TO DO A NEW CONTEMPORARY CONCEPT AND MAKE RETAIL EXCITING AGAIN. THE STORE IS STRUCTURED AS A LIVING MAGAZINE WHERE THE VISITOR IS CONSTANTLY MAKING EDITORIAL CHOICES IN
FASHION, MUSIC, LIFESTYLE, EATERY, FITNESS AND
HEALTH. WE WANT TO CREATE A CONTEMPORARY
COMMUNITY AND OFFER THEM AVANT-GARDE PRODUCTS,
WITHIN ONE CONNECTED SPACE. ANOTHER IS OFFERING
THE FOLLOWING:
- ANOTHER GIFT SHOP: OFFERING CONTEMPORARY LIFESTYLE ACCESSORIES SUCH AS CANDLES, PERFUMERIES, BOOKS, ELECTRONICS, GADGETS…
- CONTEMPORARY FASHION: OFFERS THE LATEST TRENDS IN CLOTHING, ACCESSORIES AND JEWELRY. AMONG THE
120 BRANDS: MAISON MARGIELA, DRIES VAN NOTEN, PHILLIP LIM, NEIL BARETT, HUGO, HELMUT LANG, TIBI, VIVETA AND MUCH MORE.
- CONTEMPORARY ATHLEISURE: IS THE FIRST TIME SOMEONE HAND PICKS FASHION FORWARD ITEMS FROM THE BEST SPORTS BRANDS, SUCH AS NIKE, ADDIDAS,
SAPOPA, SATISFY, MONREAL… AND EXCLUSIVE PIECES FROM HIGHLIGHT BRANDS.
- BOUTIQUE GYM: IS A REFORMER PILATES STUDIO IN PARTNERSHIP WITH POSTO NOVE STUDIO WHO ARE A WELL RENOWNED, MARKET LEADING, SPECIALIZED STUDIO IN REFORMER PILATES.
IT ALSO OFFERS A WORKOUT FOR THE STAR TRAINERS AROUND LEBANON TO GIVE PERSONAL TRAINING CLASSES, SMALL CLASSES, POSTURE, STRETCHING, AND YOGA. PEOPLE ARE SEEING FITNESS AS PART OF THEIR LIFESTYLE AND THIS IS WHAT WE WANT TO OFFER.
- THE COFFEE BAR: IS A HEALTHY OFFERING OF
COFFEE, THEY SPECIALIZE IN DRIP COFFEE AS WELL AS
SMOOTHIES. DONE IN COLLABORATION WITH THE DAILY
ROAST.
- THE RESTAURANT CAFE IS IN COLLABORATION WITH MEAT THE FISH AND THE DAILY ROAST. IT WILL FOCUS ON A MINIMAL MENU THAT HAS A RICH QUALITY.
- THE HAIR CONCEPT : IT IS A FULL FLEDGE HAIR CONCEPT BY SIMON MENDELEK WHO IS A PILLAR IN THE MARKET. IT WILL BE RUN BY GEORGES MENDELEK.
WE ARE NOT EVEN, THAT’S NOT ODD!
YOU CAN SAY WE’RE SANE. SANE BUT TWISTED. YOU’RE NOT LIKE ALL THE OTHERS.
OTHERS WILL ALWAYS TRY AND DEFINE YOU.
BUT YOU WILL ALWAYS HAVE ANOTHER DEFINITION.
THIS SPACE IS UNIQUE IN THE WORLD AS FOR THE FIRST TIME IT IS COMBINING ALL THESE ELEMENTS INTO ONE OPEN SPACE UNDER ONE ENTITY. THE STORE IS LOCATED AT THE ZER04 COMMUNITY.
IT IS DESIGNED IN PARTNERSHIP WITH RABIH GEHA ARCHITECTS.
SO, THERE YOU HAVE IT, THAT’S ANOTHER FOR YOU. BUT YOU ALREADY KNEW ALL OF THIS DIDN’T YOU?
SHOP ONLINE WWW.ANOTHERSTORE.COM
CONTACT +961 76 604044
CD® ANOTHERSTOREOFFICIAL