Beirut – January 25, 2018. In a celebratory event, the Lebanese company Robinson Agri, renowned for innovative agricultural products and services in Lebanon and the Mena region, announced its newly-contracted representation of Rain Bird International, one of the leading irrigation manufacturers in the world and provider of products and services for landscapes, golf courses, sports fields, and agriculture, designed to minimize water consumption.
Said Roula El Khoury, CFO Robinson Agri, “Upon founding the company nearly 50 years ago, we set out on a mission to make it one of the driving forces in the development of the agricultural sector in Lebanon, and a pioneer in launching many new products and services to assist agricultural growers in obtaining the best results. Throughout those decades, Robinson Agri lived up to that vision and built a portfolio of sector-related businesses from Greenhouse to Nursery and Irrigation, in addition to Hybrid Seeds, Chemical, Foliar and Organic Fertilizers, Polyethylene Films, Shades and Nets, Rose Plants, let alone providing a host of agricultural and technical support services throughout the country. And as a testament to our working to international standards and norms, we export our greenhouses to many Arab, African and European countries, and to Australia as well. Today, in signing an exclusive agency agreement for Lebanon with Rain Bird International, we expand our offering in Irrigation to a much wider extent in matters of hardware, technology, and know-how, while giving ample value to water preservation in both its social and environmental dimensions.”
In turn, Anas Alkilani, International Business Manager, The Middle East & North Africa, Rain Bird International, said, “As a leader in Irrigation for 80 years, Rain Bird manufactures a full line of irrigation controllers, rotary sprinklers, pop up spray head sprinklers, sprinkler nozzles, irrigation valves, drip irrigation, drainage and more for lawn watering, residential irrigation, commercial irrigation, agricultural irrigation and golf course irrigation. As we work for long-term, socially responsible partnerships with our customers and our vendors, we couldn’t have landed a like-minded partner other than Robinson Agri in this part of the world. By virtue of its natural gifts of soil, water, and green land, Lebanon is an ideal avant-garde theater of operations for our Rain Bird products which we design and manufacture to the highest value and quality. We’re confident that, thanks to Robinson Agri’s pioneering history and long-honed expertise, Lebanon will prove to be a successful showcase for the rest of the Middle East region.”
About Robinson Agri s.a.r.l.: After incorporation in 1969, Robinson Agri launched operations in 1970 driven by a core belief in innovation. The company operates within a vision of working with superior products to produce more food with higher quality. It also offers its know-how to growers and producers with a sense of leadership coupled with responsibility toward workable and sustainable solutions for the development and refinement of Lebanese agriculture. Head-quartered in Byblos, Robinson Agri has two factories, four branches, two nurseries, three trial and research stations, and 60 employees. Further, its suppliers/partners feature such prominent worldwide names as: RIJK ZWAAN, BEJO ZADEN, BAKKER BROTHERS, FERM O FEED, JIFFY, SAS, Grow Group and ELYSEE. Agrigrow, Robinson Agri’s joint venture with the Dutch company Grow Group, is into vegetable grafting which enables vegetables to have disease resistant roots, thus reducing the use of pesticides. In joint cooperation with the Cypriot company Elysee Wise, Robinson Agri set up a plant in Lebanon which produces polyethylene (PE) pipes suitable for water supply, irrigation, sewage, and energy.
For more information, please visit: www.robinsonagri.com
About Rain Bird International: Rain Bird is a world leader in the manufacture of irrigation products destined for Homeowners, Professionals, Golf, and Agriculture. A privately held company founded in 1933, it has over 4,000 product offerings, and has been awarded over 130 patents. The first Rain Bird patent was granted in 1935, and that original impact sprinkler was designated a historic landmark in 1990. Rain Bird’s mission is to be the industry leader by profitably providing defect-free, high value products and services that promote the Intelligent Use of Water™ for worldwide irrigation applications, achieving customer satisfaction by meeting or exceeding customer expectations, being a responsible employer respected by employees and the community, enabling employees to be the best they can be. For more information, please visit: www.rainbird.com and www.rainbird.eu