2017 Unleash your Creativity Contest

Beirut 4 May 2017, for the second consecutive year Fernand Hosri group, crowned the winning teams in the Unleash Your Creativity contest;  a CSR initiative promoting sustainable development through engaging young talents in the economic and social world.

50 groups from 7 distinctive universities (AUB, AUST, LAU, LU, NDU, USEK, USJ (IGE)) participated in the challenging competition where they had to create an integrated campaign for all 7 products from URMET Group represented by Sacotel your supplier of choice in telecom, security and automation.

The contest was under the patronage of H.E. Mohamad Kabara Minister of labor, and in partnership with the Beirut Traders Association, the UN Global Compact, J Walter Thomson, Impact BBDO, Vangards, Momice and NumberBook and SGBL. The media partners were Executive magazine, J Group, Beiruting, Al Jadeed, Radio one, Hawakom, Promo Media and Grand Cinemas. The strategic partnerships of this great event is the secret to its success.

The finals of Unleash your Creativity, enjoyed a wide participation of 250 prominent guests from the banking and business world and was honored by the official presence of the Italian embassy secretary general and the commercial attaché, the director of the national employment office, the ministry of social affairs and the president of the RDCL. It was held at the Bernard Fattal auditorium in Sin el Fil, a state of the art auditorium were all proceeds go to lady of Hope foundation; adding significance to Fernand Hosri Group’s CSR.

5 jury members, Riccardo Hosri (Sacotel), Paolo Zunnino (Urmet), Bassem Bawab (BTA), Tarek Haddad (JWT) Joe Aboukhaled (impact BBDO) carefully picked the 3 winners:

  • The winning team is Pamela Abou Hanna and Remi Ballout from the Lebanese University. They will soon be flying to Italy for an internship with Urmet Group, Partner/Supplier of Sacotel.
  • The 1st runner up team Christina Karam, Kassandra Salame, Rayan Merhy, and Lara Faddoul from NDU won an internship at Impact BBDO and were surprised by SGBL with youth accounts.
  • The 2nd runners up Rasha Massalkhy, Ghiwa Razzouk, Alaa Al Ayass, and Mira Gharbieh from LAU, were awarded an internship at J. Walter Thompson and were surprised by SGBL with youth accounts.

As for the public, they had their share of choosing their favorite, and they chose Pauline Khalil and Georges Chedid from USJ, they will enjoy a full season movie Tickets from Grand Cinemas.

Thanks to our great voting platform developed by Inmobiles, AUB students Lara Kazimi and Amer Nahouli were voted most popular team on the social media platforms, and they earned an internship at Beiruting.com.

During this great event Sacotel and Urmet celebrated 40 years of partnership and kicked of the next 40 by renewing their vows and signing an MOU.

Finally the winners of the 2016 unleash your creativity, Hadi Samaha and Samer Chamaa shared with us their experience and how “Unleash your Creativity” was a platform for their success.

To applaud the winners and cheer the next 40 of Sacotel and Urmet, a cocktail ceremony followed.