Now that the Lebanese have switched to consuming goods manufactured in Lebanon, instead of imported goods, Lebanese industries are facing another challenge, namely the lack of sufficient capital to define and promote their products.
Creme Ideal is one of our national products.
It succeeded in overcoming this challenge by contacting the companies that market the country’s Unipoles (large advertising billboards that are mounted on a single pole) – which have remained white for several weeks recently, due to a lack of advertisers – and negotiating with them to use a small area of these panels for a reasonable fee that the company can afford and which will compensate owners of the panels for the absence of advertisers, who are the backbone of this medium.
Thus, despite everything, Lebanese creativity managed to turn a problem into a solution