November 21 – Lara Khoury, the prominent name in the fashion industry, unveiled her Spring 2019 Collection, entitled LK Eudemonia, during an introspective exhibition that took the invitees into a modern, artistic and challenging journey to the pursuit of happiness – reflecting the meaning of the collection name itself. The event took place at the construction site of Quasar Tower by Bernard Khoury in the heart of Beirut, further positioning the tall black landmark as an artistic hub.
The LK Eudemonia reveal was not an ordinary fashion show, but rather an experience showcasing the story behind the collection in an artistic and hybrid approach coming both from the exhibition itself and the raw stunning venue. Triggering all five senses, the artist surrounded people by her art and the music especially composed for the Eudemonia collection.
“Inspiration for this collection developed as a natural response to the incongruous way many live life today, particularly through the rose-tinted lenses of social media. Through this medium we are confronted by a barrage of personas living beautiful but imposturous lives. From conspicuous filters and extreme retouching to the simple cherry-picking of content, we all appear somewhere on the spectrum of deception. The irony of these actions is delivered perniciously through the erosion of our sense of self, integrity and happiness. So, in retort, Eudemonia presents an appeal to stay conscious, to bare the real self and to pursue true virtue,” Explained Lara Khoury.
Similarly, to previous collections, Lara Khoury’s Eudemonia has meaning to it. It celebrates individuality, freedom of expression and living life at its full potential. This was translated amidst the artistic expression which was applied into an intimate and curated guest experience.
The Eudemonia experience was not fulfilled until the late hours of the night when the exhibition was followed by a party that took people to the very end of the artistic journey as they danced the night away.
Lara Khoury’s Eudemonia comes after a series of successful collections previously launched in Lebanon and the region. The artist always makes sure that there is a story behind each collection she designs whether LK Iolanda which was successfully designed in tribute to the resilient woman behind the façade of singer-actress Dalida or LK Golden, which was related to the golden days and memories of Beirut. Today, LK Eudemonia is a new artistic collection with a personal story about the pursuit of happiness, that many can relate to.
For more information, visit www.Larakhoury.com