July, 11th 2023
ELIE SAAB continues to expand its universe, opening its first permanent boutique in the picturesque
Principality of Monaco. Located on Princesse Alice Avenue, between the palatial Hôtel Hermitage
and the Hôtel de Paris, at the One Monte-Carlo, the regal showroom offers a grand and opulent
retail experience along the glamourous Côte d’Azur.
According to CEO, Elie Saab Jr: “Opening a flagship boutique along the French Riviera fortifies our
lifestyle brand, allowing us to encounter our cosmopolitan clientele wherever they are in the world.
As a luxury destination, this additional boutique in Monte-Carlo permits to introduce our inimitable
brand experience to a local and seasonal clientele and to continue our strategical international
expansion.”
Exquisitely designed and singularly furnished by ELIE SAAB Maison, the nearly 300-sqm boutique
offers a truly immersive experience across two-storeys. Subtle warm copper accents enhance plush
white textures in a signature aesthetic melange of opulent minimalism for enduring allure. Daywear
from current Ready-to-Wear collections, accessories and fragrance are on display upon entry; a
glistening canopy of cascading crystals lead to the lower level for more lavish evening wear.
The Monaco boutique is designed to expand ELIE SAAB’s international reach, meeting our diverse
clientele to provide them with tailored brand experiences. With flagship stores in Paris, Beirut, New
York, London, Milan and the UAE, ELIE SAAB will continue to grow its reach by inaugurating
additional global boutiques in the coming future.
ABOUT ELIE SAAB:
ELIE SAAB is known for its captivating aesthetics and inspired sense of fashion, using intricate craftsmanship and sophisticated design to create glamourous
silhouettes that exude bold style and enduring allure.
In 1982, at the young age of 18, Elie Saab founded his eponymous couture atelier in war-torn Beirut, soon after which his reputation flourished. The first nonItalian designer invited to the Camera Nazionale Della Moda in Rome (1997), his fate in the fashion industry was sealed in Milan, where he launched his readyto-wear line (1998), and soon after in Paris, as the first Lebanese invited to the prestigious Chambre Syndical (2003). ELIE SAAB has since become a mainstay of
red-carpet fashion, sought out by luminaries, royalty and celebrities for countless prestigious galas and seminal events.
Exceptional savoir-faire and timeless appeal have further cemented ELIE SAAB as one of the world’s leading haute couture houses and luxury lifestyle brands,
with ateliers in Paris, London and Lebanon, and over one hundred boutiques worldwide. Offering diversified lines, from ready-to-wear and bridal, to
accessories, eyewear, children’s wear, watches and fragrances, ELIE SAAB most recently established MAISON, with signature furniture collections and exclusive
interiors for global real-estate ventures.
