The launch adds a dedicated Asian entertainment channel to OSNtv’s growing portfolio of international content
Dubai, UAE, 23 February: OSN continues to expand its regional entertainment offering with the launch of the new OSNtv iQIYI channel, marking a first-of-its-kind partnership between the two entities. The new linear channel will bring a curated slate of premium Asian content to audiences across the MENA region, further strengthening OSN’s position as a leading destination for entertainment.
The OSNtv iQIYI channel brings viewers the best of Asian entertainment, featuring a rich and diverse mix of genres including drama, romance, fantasy, anime, and action. As a leading Asian OTT platform with strong production capabilities, iQIYI offers popular and critically acclaimed titles from Asia— all carefully curated to meet the growing demand for Asian content in the region.
The channel will be available as a linear pay-TV offering within OSN’s own-and-operated channel lineup, with select titles also accessible on demand through the OSNtv content library. The co-branded OSNtv iQIYI channel will be distributed via Satellite and IP on OSN set-top boxes and rolled out across OSNtv packages, both directly and through partners across the region.
Recognized as the first channel in the Middle East dedicated exclusively to Asian content, OSNtv iQIYI further enhances OSNtv’s entertainment portfolio. By bringing together compelling storytelling from Eastern markets alongside Western content, the channel will introduce new titles on a monthly basis, ensuring a consistently refreshed and engaging lineup throughout the year.
“The launch of OSNtv iQIYI is a unique and exciting addition to our channel line-up, reflecting how viewing preferences across the region continue to evolve” said Andy Grant, VP Programming, at OSN.
“Through our partnership with OSNtv, we are bringing iQIYI’s premium Asian content closer to audiences across the MENA region. This dedicated linear channel marks an important step in integrating our globally popular stories, genres, and formats into the region’s entertainment landscape, making it easier than ever for viewers to discover and enjoy iQIYI’s content in one place.” said Xianghua Yang, President of iQIYI International.
The channel will feature Asian contents in its original languages, with English and Arabic subtitles available across the line-up. Selected titles will also be offered in Arabic-dubbed formats, making the contents accessible to a wide range of audiences across the region.
The launch forms part of a broader partnership between OSN and iQIYI, which will also see the iQIYI app made available on OSNtv set-top boxes as a preloaded application, alongside a dedicated section on the OSNtv homepage to enhance discoverability. Additional bundling offers and platform integrations will be announced at a later stage.
“Our partnership with iQIYI goes beyond a channel launch; it expands the value we bring to OSN subscribers. From the co-branded linear channel to premium app placement and upcoming bundled offerings, this collaboration strengthens our entertainment ecosystem and creates new opportunities for growth,” said Imad El Khoury, VP Commercial MENA, at OSN.
With the addition of the OSNtv iQIYI channel, OSN continues to enrich its content portfolio and respond to evolving viewer preferences, delivering greater choice, variety and access to globally loved entertainment across the region.
For more information on the OSNtv iQIYI Channel, visit: https://www.osn.com/explore/channels/
About OSN
OSN is the leading service for premium entertainment servicing the MENA region in 22 countries featuring exclusive and in-demand premium global and local hit TV series and films. OSN delivers content across multiple divisions: OSN+, OSNtv, and b2b offerings in every market. Home to the most compelling content from around the world, OSN spearheads premium content including Western, Arabic, Turkish, and more across divisions, distinctively known for broadcasting the latest content on the same day as the US, including popular series, blockbuster movies, and the best in kids and lifestyle programming.
OSN’s ambition is to deliver entertainment everywhere for everyone, which is informed by the company’s three key pillars: A customer-first approach, unrivalled exclusive content, and unbeatable value. By seamlessly bringing together Global Network Partnerships, Studios, and Originals, along with reimagined Linear channels, OSN provides an ecosystem of entertainment.
About iQIYI International
iQIYI International is the global arm of iQIYI, China’s leading online entertainment platform. With a vast library of original and licensed content, including hit dramas, variety shows, and films, iQIYI is dedicated to bringing Asian stories to the world. Since its global launch in 2019, iQIYI International has expanded its presence across Southeast Asia, North America, the Middle East, and beyond.