Dubai, UAE, February 23, 2026: Czechia is inviting travellers from the Middle East to plan their 2026 holidays with greater flexibility through its ‘‘Feel Free’’ theme, encouraging an unhurried, experience-led style of travel shaped around personal interests rather than rigid checklists. With travel from the region increasingly spanning multiple seasons, Czechia is positioning itself as a destination that delivers across the year, from winter getaways to spring, summer and autumn breaks.
“With our ‘Feel Free’ theme, we want travellers to feel the freedom to explore Czechia on their own terms and beyond the familiar. Travellers from the GCC are increasingly seeking depth, regional stories and unhurried experiences, and Czechia offers that across the year, from winter charm and wellness to culture, gastronomy and nature. The direct airline connectivity to Prague from GCC countries also brings Czechia closer than ever for a quick escape or a longer, slower break,” said Ms. Barbara Andelova, International Markets Manager, CzechTourism.
From snow-dusted viewpoints and winter city breaks in Prague to cosy cafés, classical music, museums, and seasonal markets, Czechia’s colder months offer a more intimate way to experience the destination. The winter mood extends naturally into the country’s celebrated spa heritage, with the Karlovy Vary Region offering wellness-led travel rooted in tradition, ideal for travellers looking to slow down and reset.
As the seasons open, Czechia lends itself to regional extensions that deepen the trip without adding complex logistics. South Bohemia and Český Krumlov bring storybook towns, riverside scenery, and countryside drives, while Bohemian Switzerland is well-suited for nature-focused travel from spring through autumn. For those who build itineraries around food, local culture, and relaxed exploration, South Moravia stands out with scenic landscapes, traditional villages, and a distinctive culinary and cultural scene that rewards longer stays.
Compact, well-connected and rich in contrasts, Czechia makes it easy for travellers to build trips across seasons, whether it is a winter escape, a spring culture break, a summer road trip or an autumn journey. With experiences spanning snow season, spa culture, heritage cities, castles, landscapes and regional cuisine, Czechia’s ‘Feel Free’ theme reinforces the destination as a flexible, repeat-worthy choice for travellers from the GCC in 2026. From Prague to the regions, Czechia’s ‘Feel Free’ theme is a warm welcome in 2026: take your time, follow your interests and let the destination unfold.
About Czechia
Czechia in Central Europe is a country that’s known for over twelve hundred castles, sixteen UNESCO World Heritage Sites, natural healing waters and traditional European thermal spas, sophisticated crystal design and glassworks with a long history. The country has mild climate and cozy atmosphere, with well-preserved architecture across the ages, gentle rolling hills, deep green forests and natural lakes creating unique landscape. There is lot more to be discovered beyond the “crown jewel” of the destination – Prague- like the famous spa triangle in Western Bohemia (Karlovy Vary being the most known), Czechia has picturesque historical towns like Český Krumlov, Telč, Olomouc. The South Moravian region is a culturally rich destination, with vibrant city Brno as the region capital. Stunning Lednice – Valtice complex in vicinity. Embrace the magic of Czechia and explore a realm of cultural wonders and breathtaking beauty.
For more information, check out our website and our Instagram:
https://www.visitczechia.com/en-us ; https://www.instagram.com/visitczechia_ar/
About VFS Global Tourism Services
VFS Global has established its regional and global footprints in the space of tourism services, complementing its core visa services business. With 16 years of experience, the Tourism Services Unit has served more than 25 destinations. The team partners client destinations, across different countries, to enable the achievement of their travel and tourism promotional objectives and business targets. We specialize in destination representation, outsourced tourism office management and trade support services for national tourism authorities from client governments. We facilitate them in a wide range of destination promotional activities.
Some of the key services include dedicated tourism support offices, destination training, product development, B2B roadshows & workshops, consumer events, digital campaigns, MICE engagement program, public relations and e-learning modules. The team is able to partner client destinations across different countries to deliver the desired tourist arrival and spend targets.
About VFS Global
As the global leader in trusted technology services, empowering secure mobility for governments and citizens, VFS Global embraces technological innovation, including Generative AI, to support governments and diplomatic missions worldwide. The company manages non-judgmental and administrative tasks related to applications for visa, passport, and consular services for its client governments, increasing productivity and enabling them to focus entirely on the critical task of assessment.
With a responsible approach to technology development, adoption and integration, the company prioritises ethical practices and sustainability while serving as the trusted partner to 69 client governments. Operating over 4,000 Application Centres in 166 countries, VFS Global has efficiently processed more than 528 million transactions* since 2001.
Headquartered in Zurich and Dubai, VFS Global is majority owned by Blackstone, the world’s largest alternative asset manager, along with minority shareholders including Swiss-based Kuoni and Hugentobler Foundation, Singapore based Temasek and UAE based Dubai Holdings.
*Comprised of 332 million transactions by VFS Global and 196 million transactions by CiX Citizen Experience