- New regional CEO brings a wealth of media and entertainment experience and a successful track record of growing business in the region
- Tarek will be instrumental in building and leading Deezer’s MENA team to grow the user base in key markets
5th February 2019, Beirut: Deezer, the global music streaming service, is proud to announce that Tarek Mounir is joining the company on 1 April as CEO for the MENA and Turkey region.
Tarek will be responsible for growing Deezer’s B2B and advertising business in the Middle East, North Africa and Turkey, working closely with the company’s global product, marketing and content teams to bring the company’s local strategy to life.
Tarek joins Deezer from Turner, an international broadcast media company, where he spent over eight years successfully growing the business in MENA, Turkey, Greece & Cyprus.
Tarek was instrumental in developing relationships with Telcos and other commercial partners, as well as building a Free To Air Ad Sales business in a challenging and competitive landscape.
Tarek is also an entertainment veteran. Prior to his time at Turner, he produced commercials and long form animation; as well as served as a TV presenter for shows including Survivor, Middle East.
Following a successful launch in the MENA region in October 2018, Deezer will open an office in Dubai in Q1 2019 to serve as a hub for its work in the region. The company is in the process of recruiting a number of local employees in various marketing, communication and business development roles and already has team members in place to manage industry relations and local editorial content.
Hans-Holger Albrecht, Global CEO of Deezer commented: “I’d like to welcome Tarek to Deezer’s management. We’re excited to have him on the leadership team for our regional operations in MENA. His extensive background in entertainment and understanding of local market dynamics and growth drivers will be a great asset for our ongoing expansion.”
Deezer is available all over the Middle East and North Africa. The app can be used in Arabic, French, English as well as a number of other languages and offers exclusive content from Rotana’s market leading music catalogue as well as the best mix of local and international content in the region. New users can try the service or free for 15 days and can then get another 30 days for free by signing up to the service with a valid payment solution.
For more information please visit www.Deezer.com and for press enquiries please email [email protected].
About Deezer
Deezer connects over 14 million monthly active users around the world to 53 million tracks. Deezer is available in over 180 countries and gives users instant access to one of the largest and most diverse global music streaming catalogue on any device. Deezer is the only service in the Middle East and North Africa where you can find Rotana’s leading music catalogue together with a library of 53 million tracks and hits from all over the world. Deezer is available on your favorite device, including smartphone, tablet, PC, laptop, home sound system, connected car or smart TV.
Deezer was founded in 2007 and is a privately held company, headquartered in Paris. Deezer also has offices in London, Sāo Paulo, Berlin, Miami and around the world. Deezer is available as a free download for iPhone, iPad, Android and Windows devices or on the web at deezer.com. For the latest news on Deezer go to Deezer.com/company/press