Beirut – November 2016 In line with its strategy to support the young generation and attend to their evolving and dynamic needs, Bankmed launched its Youth Program, a groundbreaking program that is creatively designed with attractive solutions and exceptional features.
This innovative program targets all young adults aged 18-25 years. The Youth Program is the first of its kind in the Lebanese market and takes the youth banking experience to its next level with its comprehensive privileges and services, introducing and encouraging genuine financial responsibility at a younger age.
Bankmed’s Youth Program aims to offer young people safe and practical banking solutions that are specifically aimed at their dynamic and tech-driven lifestyle. It attends to every aspect of their lives from saving to music and entertainment. It includes a current account that can be safely accessed anywhere at any time, and provides immediate benefits to young consumers once they join the program.
Bankmed is the first bank in Lebanon to enhance its Youth Program with a dedicated microsite, www.bankmedyouthprogram.com that enables users to apply directly to the program on the go, while viewing the latest offers, benefits, and features. These benefits include a free Visa International Debit Card, a free membership in a special mobile music application that enables account holders to listen and download unlimited number of songs and share them, and free online and mobile banking.
The Youth Program also enables participants, once they start using their Youth Debit Card, to enjoy another set of unique benefits such as a 1% cash back automatically earned upon every purchase, free ride services, valuable discounts at a wide array of merchants, and instant valuable discounts on their movie tickets. As such, the program revolves around day-to-day activities of young people, providing them with a simple, efficient, and effective way to manage their finances.
Bankmed Youth Program reflects the Bank’s ongoing drive to consistently design and deliver unique products and solutions that meet the evolving needs of all customer segments and age groups. It also highlights Bankmed’s aim at supporting the young generation and becoming their leading banking partner.