- The new platforms feature the most prominent news and developments in the world of business and finance in the Arabic language.
- www.SNAbusiness.com provides comprehensive economic coverage through analysis, reports, infographics, short videos and exclusive interviews with industry experts.
Abu Dhabi, 23rd May 2022: Sky News Arabia today launched a new digital platform, covering breaking business news, and providing insightful economic analysis and in-depth reporting for Arab speakers across the globe.
Launched in response to consumer demand for objective and actionable economic intelligence and insights, Sky News Arabia’s dedicated business platform informs industry leaders and decision-makers, as well as providing Arab youth with relevant global news that has an impact on their world and their future.
SNABusiness.com will cover all areas of the economy and business across industries including energy and oil, tourism, real estate, agriculture, commodity production, international trade exchange, global supply chains and other topics including financial technology, virtual assets, and cryptocurrencies. It will also include updates on economic news that impact daily lives, including fluctuations in the prices of assets, stocks, bonds, and other financial investments. The content will be delivered through qualitative reports, short videos, and exclusive interviews.
The new business platform presents complex data in a modern, accessible, and easily digestible manner, with a diverse selection of charts, infographics, and digital videos featuring the most prominent economic events impacting the world. It has been designed with ease of use in mind to ensure our target audiences can quickly identify and action the information that is relevant to them.
Youssef Tsouri, Head of News at Sky News Arabia said: “The launch of SNAbusiness.com reflects Sky News Arabia’s commitment to provide our audiences with the economic news and analysis they need. We are witnessing an increasing demand for business news at a time when the whole world is in greater need of this genre of information. Our aim is to provide fast and accurate reporting to our viewers and deliver our brand promise to be ‘Your reliable source of economic information’.”
The dedicated content can be found at www.SNAbusiness.com, and on the platform’s social media channels @SNAbusiness on YouTube, Facebook, Twitter and @BusinessSNA on Instagram.
About Sky News Arabia:
Sky News Arabia is a leading pan-Arab news organisation broadcasting 24/7 to households across the Arabic-speaking world. With a free-to-air TV channel, audio platforms and digital platforms, it is the home of breaking news, business, lifestyle, arts, culture, and sports coverage.
With over 570 million people in the MENA region, Sky News Arabia has extensive reach. The organization is the fastest growing news platform in MENA with an impressive digital reach of 37 million followers (Social Bakers) and it is the number 1 news channel in the UAE, and the number 1 free to air channel overall for males (Ipsos Statex).
Committed to delivering outstanding analysis of the regional and international news agenda since 2012, Sky News Arabia has become a trusted and respected news outlet appealing to people of all ages, nationalities and backgrounds. Alongside its core news coverage, the channel has built a strong audience for its business coverage, daily sports analysis, and current affairs.
Sky News Arabia recently announced a fresh programming line-up with new presenters, cutting-edge broadcast technology and a digital-first approach to content creation. This was complemented by new virtual news studios using the latest in virtual reality (VR) and augmented reality (AR) technology that have been introduced for the first time in the region, giving Sky News Arabia the most progressive newsroom in the Middle East and North Africa.
Sky News Arabia has a network of bureaus across MENA, Europe, and the US, ensuring viewers are up to date with all the news and the stories behind the news as it unfolds.
Sky News Arabia was launched through a joint investment between International Media Investments and British Sky News. The International Media Investments portfolio includes a number of successful and distinctive media assets around the world, including “The National” newspaper. The Group pursues an approach focused on digital growth in all of its companies, and strategies that support ambitious and new investment horizons led by Nart Bouran, CEO of International Media Investments.
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