UGG DISRUPTS THE MOOD WITH ADÉLA, MOLLY SANTANA, & PALOMA SANDOVAL FOR LAUNCH OF THE DUSTY ORCHID COLLECTIONTHINK UGG CLASSICS, BUT PINK

Dubai, September 14, 2026

SANTA BARBARA, CA (July 9, 2026) – Southern California-based global lifestyle brand UGG® (a division of Deckers Brands [NYSE: DECK]) interrupts its iconic neutral color palette with The Dusty Orchid Collection. Comprised of consumer favorites and a new silhouette in a purply-pink shade, the offering challenges expectations, represents self-expression, and evokes the feeling of easy, unforced joy.
Artists ADÉLA and Molly Santana, alongside model Paloma Sandoval, bring the collection to life in a playful, bold campaign that celebrates the power of the unexpected. Much like Dusty Orchid disrupts the UGG® brand’s iconic palette of neutrals, each talent disrupts and challenges convention in their own way. Each muse is shaping today’s music, fashion, and cultural landscape through individuality, creativity, and self-expression. Captured in familiar settings punctuated by flashes of Dusty Orchid, the campaign explores how disruption can transform the everyday: a burst of color, an unexpected point of view, or a person who moves differently from everyone around them. Together, the collection and its cast celebrate the power of standing apart, not for attention, but as an authentic expression of self. Chosen for their distinct perspectives and growing influence across music, fashion, and culture, ADÉLA, Santana, and Sandoval represent a new generation of creatives who lead with authenticity, confidence, and emotion. Their influence extends beyond their respective platforms through personal style, creative expression, and a willingness to embrace what makes them different. This comfort in self-confidence
makes them a natural reflection of the spirit behind Dusty Orchid: expressive, unexpected, and impossible to overlook.
Featuring the Classic Mini, Classico Micro, Lowmel, and Quill Mary Jane all in the Dusty Orchid colorway, the seasonal color story brings a fresh take on core styles with soft pink tones. The Classic Mini is the Classic Boot reimagined, this time with a 5-inch shaft and extra-plush sheepskin lining. Taking things a step further, the Classic Micro has an even-lower profile, rich suede featuring a water-repellent finish, and the same soft sheepskin lining that regulates temperature comfort with or without socks. Where West Coast-inspired style meets everyday versatility, the Lowmel is a soft sneaker with two sets of laces designed to be worn open and loose. Rounding out the collection with a new fashion-forward style, the Quill Mary Jane merges the timeless silhouette with the comfort of a sneaker.
UGG® Lowmel in Dusty Orchid ; UGG® Quill Mary Jane in Dusty Orchid ; UGG® Classic Micro in
Dusty Orchid ; UGG® Classic Mini in Dusty Orchid
These styles are available now at UGG.com, UGG® stores, and select wholesale retailers nationwide.
About ADÉLA
ADÉLA is a Slovak-born singer, songwriter, and performer whose work blends pop ambition with theatrical precision and deeply personal storytelling. Raised in Slovakia and trained in ballet from a young age, she later moved through elite dance academies in Vienna and London before pursuing music full-time. After
relocating to Los Angeles in 2020 to join the Dream Academy, a years-long artist development process documented in Netflix’s Pop Star Academy, ADÉLA emerged with a sharpened creative vision and a hands-on approach to every facet of her artistry, from music and choreography to visuals and styling. Her debut EP, The Provocateur, released via Capitol Records in August 2025, earned praise from Vogue, Interview Magazine, The FADER, Harper’s Bazaar, NYLON, Rolling Stone, and PAPER Magazine, while her debut solo shows in London, New York, and Los Angeles quickly sold out. Currently opening for Demi Lovato on her North American tour, ADÉLA recently released “KGB,” the first taste of her forthcoming debut album,
co-produced by Blake Slatkin, Dylan Brady, and The Dare. The single debuted at #11 on Billboard’s Hot Dance/Pop Songs chart, marking her first Billboard entry and further cementing ADÉLA as one of pop’s most compelling new voices.
About Molly Santana
Molly Santana is a Japanese and African American rapper, singer, and songwriter whose genre-blurring sound and distinct creative vision have made her one of the most exciting artists of her generation. Through a series of self-released projects, she built a global fanbase, amassing hundreds of millions of streams, and sold out shows across the world. In May 2026, she reached new heights with her appearance alongside Drake and Future on the Billboard Hot 100 hit Ran to Atlanta, which debuted at No. 2, marking one of the highest-charting debuts by an independent female artist and cementing her status as one of the leading voices of music’s next generation.
About Paloma Sandoval
Paloma Sandoval is a plus size model, influencer and Socialite from Vancouver, Canada. She is known for her bubbly personality and unique style.
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, HOKA®, and Teva®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has over 50-years of history building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
About UGG®
Founded in 1978 by an Australian surfer on the coast of California, UGG® is a global lifestyle brand renowned for its iconic Classic boot. First worn by Hollywood royalty, fashion editors, and then the world, UGG® designs and retails footwear, apparel, accessories, and homewares with an uncompromising attitude toward quality and craftsmanship. Delivering more than $2 billion in annual sales, UGG® partners with the best retailers globally and owns concept and outlet stores worldwide in key markets, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai, and Beijing. For more information, please visit www.ugg.com @uggineurope