Abu Dhabi, UAE, Aug. 10, 2026– Al Jazira Sports and Cultural Club announced the signing of a three-year strategic partnership agreement with the sportswear brand New Balance.
Under the agreement, New Balance will design and supply the club’s official match, training, and travel kits. The agreement was signed by Tariq Mohammed Al Muhairi, CEO of Al Jazira Club Group, and Stuart Henwood, Senior Director and General Manager, New Balance MEAI.
Commenting on the agreement, Tariq Mohammed Al Muhairi stated: “We believe that this partnership with New Balance will mark the beginning of a new phase of strategic collaboration and the nurturing of footballing and sporting talent at all levels, including the first football team, the football academy, and the Other Sports teams. This partnership will ensure that the needs of all teams are met in all local, regional, and international competitions, with the latest sportswear and footwear. Our partnership will support the first football team, the academy, and the team sports teams at Al Jazira Club.”
He added that the New Balance brand was chosen due to its extensive experience in the sports field and its specialization in providing an innovative sports footwear, apparel, and accessories according to the highest quality and craftsmanship standards. Furthermore, the company utilizes cutting-edge technology and invests in modern techniques to enhance the quality of its sports manufacturing.
From his side, Stuart Henwood, Senior Director and General Manager, New Balance MEAI said “Al Jazira Club has an incredible legacy, an unwavering commitment to developing home-grown talent and a deep connection with its community, which are values that closely align with New Balance. As we continue to grow our football presence across the Middle East, this partnership represents another important milestone. Al Jazira strengthens our commitment to investing in the future of the game in the MEAI region and communities. Through this partnership, we’re not just supporting one of the UAE’s most iconic clubs, we’re helping enable and equip a new breed of grassroots movement, inspiring more young people to discover the game, develop their potential and pursue their passion”.
About Al Jazira Club
Al Jazira Club is one of the biggest and most prestigious clubs in the United Arab Emirates, distinguished by its rich history, passionate fan base, and constant pursuit of excellence on and off the field. Founded in 1974 following the merger of Al Khalidiya and Al Bateen clubs, and located in the heart of the capital, Abu Dhabi, the club has evolved into a major force in Emirati football, consistently competing for titles of the competitions in which they participate.
The club is nicknamed “The Pride of Abu Dhabi” due to its rich history of success, having won the Federation Cup in 2006, the Gulf Club Champions League in 2007, and the ADIB Cup in 2010 and 2025. The team won the ADNOC Pro League title in 2011, 2017, and 2021 and they also won the President’s Cup three times – 2011, 2012, and 2016 – the UAE Super Cup in 2022, and achieved a remarkable fourth-place finish in the 2017 FIFA Club World Cup.
The club is known for its support and development of local talents, operating one of the best football academies in the region. The Club is an integrated sports and entertainment hub, offering world-class facilities, such as the Mohammed bin Zayed Stadium, the largest club stadium in the UAE, with a capacity of 35,000 spectators, and a covered Dome with a capacity of 2,000 spectators. The club also owns a hotel and an entertainment hub featuring padel courts, mini football fields, and interactive football games.
Through its vision of innovation and growth, and its positive engagement with the local community and its commercial partners, the club continues to strengthen its position as a leading force in Emirati and Asian football and sports.
About New Balance
New Balance, headquartered in Boston, MA, has the following purpose: Independent since 1906, we empower people through sport and craftsmanship to create positive change in communities around the world. New Balance employs 14,000 associates around the globe, and in 2025 reported worldwide sales of $9.2 billion. New Balance owns five athletic footwear factories in New England and one in Flimby, U.K. New Balance MADE U.S. footwear contains a domestic value of 70% or more and makes up a limited portion of New Balance’s U.S. sales. To learn more about New Balance, please visit newbalance.com; for the latest press information visit newbalance.newsmarket.com.