Beirut, November 16th 2016 – TUMI, the international brand of bespoke travel and business accessories, celebrated the launch of its 19th Degree collection in a cocktail reception in Mar Mikhael, the bustling bar district that the trendy and hip call their own.
Lebanon’s leading bloggers, media, and top executives attended the event hosted by actress, TV presenter, and jetsetter Daniella Rahme. Guests were given the chance to view the new collection as well as other classic lines displayed in different themed rooms, each belonging to a specific country. Attendees also got the opportunity to discover their packing skills and travel personalities through a quiz developed by TUMI; while being guided by Daniella, based on her own packing tips and airport experiences. Daniella, being a global citizen and a lifestyle fashion icon, is always between the next flight and destination, and is an expert at living out of a suitcase.
The new TUMI collection draws its inspiration from the intersection of architectural and natural elements, being the first line that gathers art, fashion and travel. The modern design is specifically sculpted with 19 degree angles that allow minimum amount of external scratches, making it more durable and lightweight. Completed in Black, Silver, and Copper finish, TUMI’s 19th Degree collection is your best companion no matter how far and hard the destination.
The 19th Degree collection is already available at the TUMI boutique in Downtown Beirut, offering a full range of carry-on and check-in sizes. TUMI proves its authenticity and stays true to its essential principles of guaranteed comfort and sophistication; all while remaining innovative and a pioneer in its industry.
About TUMI
TUMI is the leading international brand of premium travel, business and lifestyle accessories. TUMI’s heritage of design excellence is one that appeals to the world’s most sophisticated and demanding consumers who choose only the best international brands to complement their unique lifestyles. The brand is sold in 200 stores from New York to Paris to London and Tokyo, as well as the world’s top department and specialty stores and travel retail in more than 65 countries. TUMI’s success over the past three decades can be traced to its continual focus on its founding principles of design excellence, functional superiority, technical innovation, best-in-class quality and outstanding customer service. For more about TUMI, visit www.tumi.com, www.facebook.com/tumitravel, www.twitter.com/tumitravel.