A New Complex for Sustainable Agriculture and Eco-Tourism in Lebanon Funded by the German Government
Beirut, November 16, 2025 – A new agricultural, environmental and eco-tourism complex has been inaugurated in Upper Chouf, Mount Lebanon, to boost local agricultural production, expand market access for small farmers and cooperatives, and promote sustainable rural eco-tourism.
“Souk El Jabal”, established by the United Nations Development Programme (UNDP) in partnership with the Union of Chouf El Sweijani Municipalities and with funding from the Government of Germany through KfW Development Bank, aims to revitalize livelihoods and strengthen the rural economy in the Chouf region.
The inauguration was attended by H.E. Dr. Nizar Hani, Minister of Agriculture; Mr. Kamel Al Ghossaini, Head of the Union of Chouf El Sweijani Municipalities; Dr. Solveig Buhl, KfW Director in Lebanon; Ms. Blerta Aliko, UNDP Resident Representative; and local farmers and cooperatives.
The new complex includes a central wholesale vegetable market, agro-food and beekeeping shops, training facilities, a community kitchen, and administrative offices. It will benefit over 270 farmers, 400 beekeepers, and 40 agro-food producers across 30 communities in the region, while also creating sustainable income opportunities for 50 women operating the community kitchen.
In his remarks, Dr. Nizar Hani, Minister of Agriculture, stated: “We celebrate a success story embodied in the inauguration of this agricultural complex, whose achievement represents the success of a major idea and a far-reaching vision. This complex is one of the key pillars of the new Agricultural Strategy 2026–2035, through which we aim to expand this model across all Lebanese regions, serving as a vital link between farmers and markets.”
Mr. Kamel Al Ghossaini, Head of the Union of Chouf El Sweijani Municipalities, said: “This project is a long-term investment in people, who are our greatest asset. The challenges are significant, but the opportunities and hope are greater. This project requires continuous effort and step-by-step development, and it relies on everyone’s cooperation. Can we achieve this? Yes, we can! We have the will, the commitment, and the perseverance.”
Dr. Solveig Buhl, KfW Director in Lebanon, emphasized: “This project embodies the spirit of inclusive local development, sustainable management, and community empowerment. It is a testament to what can be achieved when vision, collaboration, and commitment come together to address real challenges… The German Government has financed this project through KfW, demonstrating its strong commitment to supporting Lebanon’s rural communities and fostering inclusive economic growth.”
“UNDP is proud to help deliver tangible solutions that respond directly to the needs of farming communities,” said Blerta Aliko, UNDP Resident Representative. “Farmers are the backbone of local economies in rural Lebanon. This facility helps them reclaim their crucial role in shaping a more sustainable local economy”.
The initiative also fosters collaboration with public and private institutions, including the Ministry of Agriculture, the Lebanese Agricultural Research Institute (LARI), and local agricultural schools, ensuring farmers, cooperatives, and traders receive technical guidance and continuous support.
By improving market access, reducing transportation costs, supporting women’s economic participation, and promoting eco-tourism activities, “Souk El Jabal” marks an important step toward revitalizing local economies and turning rural potential into sustainable growth.